Trisha Shetty (Editor)

Layar

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Industry
  
Augmented Reality

Parent organization
  
Blippar

Number of employees
  
25-50

Founded
  
2009

Layar httpslh4googleusercontentcomjn1j3fxyrUAAA

Products
  
The Layar App The Layar Creator The Layar SDK Layar Branded App Solutions Layar Connect API

Services
  
Augmented Reality Interactive Print

Founders
  
Claire Boonstra, Raimo van der Klein, Maarten Lens-FitzGerald

Profiles

Layar worlds first mobile augmented reality browser


Layar is a Dutch company based in Amsterdam, founded in 2009 by Raimo van der Klein, Claire Boonstra and Maarten Lens-FitzGerald. They have created a mobile browser called Layar. The browser allows users to find various items based upon augmented reality technology.

Contents

On September 1, 2010, the World Economic Forum announced the company as a Technology Pioneer for 2011.

In June 2014 Layar was acquired by the UK company Blippar. Layar office in Amsterdam was closed down in 2016.

H2o team british council school lab smk sungai layar


Technology

The browser makes use of the following:

  • Accelerometer
  • Built-in camera
  • Compass
  • GPS
  • These are used together to identify the user’s location and field of view. From the geographical position, the various forms of data are laid over the camera view like inserting an additional layer.

    Content

    Data in the browser comes in the form of layers. Layers are REST web services serving geo-located points of interest in the vicinity of the user. Layers are developed and maintained by third parties using a free API; Layar as a company is responsible for their validation in the publication process. Third-party projects which utilize Layar can be programs which require QR tags, or locative games, such as fAR-Play.

    As of July 2010, Layar had 1000 layers. As of September 2011, Layar had 2993 layers.

    References

    Layar Wikipedia