Type Private Website www.lavamobiles.com Founded 2009 Revenue 2.1 billion USD (2016) Motto Never lets you down | Area served Worldwide Customer service 1860 200 7500 Headquarters Noida Chairperson Hari Om Rai | |
 | ||
Industry Telecommunications, Consumer Electronics Products Mobile Phones, Smartphones, Tablets Founders Hari Om Rai, Shailendra Nath Rai, Sunil Bhalla, Vishal Sehgal Profiles | ||
Ndtv profit mr hari om rai co founder director lava international ltd
Lava International Ltd. is an Indian mobile handset company with headquarters located in Noida .
Contents
Interview hari om rai chairman md lava international
History
Lava International was established in the year 2003 as Pacetel Communications. In 2009, the company was renamed Lava International. The company launched the world’s first Intel chip-based smartphone. It was founded by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai and Vishal Sehgal.
Products
In 2012, chip-maker Intel tied up with Lava International to announce the first Intel-powered smartphone in India under the brand name XOLO. In the same year, Lava entered the tablet business with E-Tab Z7H. In 2014, Lava launched its flagship smartphone, Iris Pro 30, the first in the Iris Pro series. Lava Iris X1 was among the earliest smartphones in India to use the Android Kitkat operating system. In December 2014, the company launched its first Windows Phone smartphone, Iris Win1. In July 2016 lava launched X50 smartphone which runs on Android 5.1 lollipop. In February 2017, the company launched its first feature phone Lava 4G Connect M1
Marketing campaigns
Lava joined hands with Interbrand in early 2012, with the TV game show Kaun Banega Crorepati (KBC) and with the IIFA Awards for its marketing campaigns. For the financial year 2014-2015, the company has planned to invest more than Rs. 220 crores on its marketing activities.
Market share, revenue, and rankings
According to IDC Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava Mobiles has 8% market share in the Indian mobile phone market. In 2013, the company reported Rs 30 billion ($500 million) approximately in turnover. As of 2014, the company produced about 1.5 million units of mobile devices every month.
Lava ranked as India’s 5th most trusted mobile handset brand by The Brand Trust Report 2014. In the same year, the company was ranked the 4th largest smartphone brand in India by IDC.
Research and development
For designing and developing its products, Lava has set up a complete in-house research and development facility in China. This facility has produced phones such as the Lava Iris Pro 30 as well as the Fusion App, which is available on the Google Play store.
Distribution
Lava has a single-layer distribution model, wherein more than 900 distributors across India are directly managed and controlled by the company.