Books Brand Real: How Smart Co, Legendary Brands: Unleashi, Mad Man's Creed | ||
Laurence Vincent is an American author, marketer and public speaker. He has written two books on brand marketing. He currently serves as the Executive Director of UTA Brand Studio, a division of United Talent Agency.
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Personal history
Vincent graduated from Buena Park High School, in Buena Park, California. He earned his bachelor's degree from the University of Southern California where he majored in theatre and attended the School of Cinematic Arts. He received an MBA from the Marshall School of Business, also at USC.
Writing career
Vincent has written three books, two of which focus on branding. Both books address a common theme of brand narrative, or the potential for a brand to tell a story in the mind of customers and employees. In Brand Real, he also wrote about the importance of credible brand experiences that consistently deliver on a promise. That book was selected by Strategy+Business magazine as one of the Best Business Books of 2012 Vincent has written articles for European Business Review and The Conference Board.