Prabhu (Uday Kiran) is a college student who does not allow anyone to do wrong. He quite often argues with others to the point where he is repeatedly arressted. When he was younger his foster father (Nizhalgal Ravi), a psychiatrist used to bail him out. In the meantime, Swetha (Diya), the sister of commissioner of police Ravichandra, has been ditching her college classes, so her father has a police escort take her to school. When she tries to escape from her escort, they pursue her. They cross paths with the troublesome Prabhu, who battles them. In the ensuing fight, Prabhu says 'I love you' to Swetha and she is so impressed by his gallantry, she falls in love.
Prabhu then learns that his foster parents are taking him to meet his real father Lakshmi Narayana (Satyaraj) who had been receiving treatment in a mental hospital. He tries to speak with his father, but the man is unresponsive. On the advice of Swetha's father, he takes his father to Kerala for treatment. When there, he meets a former bodyguard of Lakshmi Narayana who tells him that not only was his father the former Election Commissioner, but that his current mental breakdown state was caused by local politician Ramadasu (Vijayan). Coincidentally, Ramadasu has been brought to that same Kerala facility by his own son (Riyaz Khan). When Ramadasu's son learns that his father's former enemy Lakshmi is still alive, he attempts to kill him.
Composed by D. Imman as his Tollywood debut, the lyrics for the songs of the film were written by Kandikonda and were released in September 2007. IT minister Damodar Reddy officially launched the audio cassette by giving a copy to Tammareddy Bharadwaja.
Filming began in July 2007, and scenes were shot at Pragati Resorts, Ramoji Film City, Necklace Road, Malaysia Township, and Golconda Fort, and ran through August 2007 in other areas around Hyderabad and Kerala, with a then-predicted release date of September 2007. However, by the end of September, the film was still in post-production.
Although the film was not released until 29 February 2008, the CD of the song tracks from the film was released 2 September 2007, which preceded the film's release by 5 months. In an event held at Ravi Narayana Reddy Kalyanamantapam (Ravi Narayana Reddy Memorial Auditorium Complex) in Hyderabad, Damodar Reddy, the Andhra Pradesh State Minister for Information Technology, officially launched the audio cassette by handing a copy to Tammareddy Bharadwaja and with its first number dedicated to producer Ashok Kumar. Bharadwaja then officially released the audio CDs by giving a copy to A. Mallikarjuna Rao, producer of Operation Duryodhana, a biopic film based upon the 2005 sting operation of the same name. Distribution rights to the audio CD were purchased by Srinivas, a State Trading corporation chairman and former legislator.
The film was panned by Full Hyderabad, offering that it was a foolish choice on the part of actor Uday Kiran. In expanding they wrote that the film suffered "from poor script, poor screenplay, poor acting, poor direction, poor editing..." Oneindia also agreed that the film was a poor choice for Kiran in his "frantic effort for a comeback into Telugu films". They wrote that "There are absolutely no plus points in the film". While the camerawork was "just okay", the music score by Imam was "disastrous", and the director failed in properly narrating the story.