On 25 January 2015 Lai Bhaari broke all previous records and got the highest television viewership for any film in Maharashtra (Marathi - Hindi) with 5727 TVTs. It is remade in Odia as Jaga Hatare Pagha starring Anubhav Mohanty. It ran for more than 100 days in Maharashtra.
Pratap Singh Nimbalkar (Uday Tikekar) and his wife Sumitra Devi (Tanvi Azmi) are known for their social work like helping poor farmers by giving them land and shelter. Even though they are blessed by everyone, Sumitra Devi is insulted for not having a child even though she has been married for 9 years. Her maid suggests her to pray to Lord Vithoba (generally known as Vitthala by most common people of Maharashtra) in Pandharpur, a holy place in Maharashtra. Out of eagerness, Sumitra Devi promises to give her first son to Lord Vitthala.
As fate would have it, she gets pregnant soon and confirms the good news to Pratap Singh. But when she tells him that she has promised Lord Vithhala to give him her first child, Pratap Singh, who is modern in thought, says all this is ridiculous and flies off to London. When the baby is born, and Sumitra Devi calls up Pratap Singh and tells him that she is now convinced of keeping the baby. He comes back as soon as possible and names the baby Abhay Singh, or Prince, as a nickname.
25 years later, Prince (Riteish Deshmukh) comes back home after studying abroad. On the other hand, there is Prince's paternal cousin Sangram (Sharad Kelkar) is a crooked guy, who is trying to take all farms from the farmers by torturing them. On hearing this, Pratap Singh warns him for doing so. A few days later, Pratap Singh is killed and it is implied that Sangram was behind his death.
Seeing Prince as the only obstacle left in his plan of owning all the farms in the village, Sangram subsequently kills Prince and takes over all the property that belonged to Pratap Singh. Seeing no way left, Sumitra Devi goes to Pandharpur and angrily prays to Lord Vitthala to give back her son. Right outside the temple, Mauli (Riteish Deshmukh), a lookalike of Prince, beats up some goons who were eve teasing.
In a surprising twist, it is revealed that 25 years ago, Sumitra Devi had given birth to twins, one of which she gave to Lord Vitthala. And this son is none other than Mauli, a rowdy, as opposed to the gentleman Prince. How Mauli takes revenge from Sangram forms the crux of the story.Riteish Deshmukh as Mauli and Abhay Singh Nimbalkar 'Prince'
Sharad Kelkar as Sangram, Mauli's first cousin
Radhika Apte as Kavita, Mauli's love interest
Tanvi Azmi as Sumitra Devi, Mauli and Prince's mother
Uday Tikekar as Pratap Singh Nimbalkar, Mauli and Prince's father
Sanjay Khapare as Sakha, Mauli and Prince's friend
Aaditi Pohankar as Nandhini, Prince's love interest
Salman Khan as Bhau
Genelia D'souza (Cameo appearance in song "Aala Holicha)
With a budget of ₹8 crore (US$1.2 million), Lai Bhaari is one of the most expensive Marathi films till date. It has been produced by Jeetendra Thackeray, Ameya Khopkar and Genelia Deshmukh under Cinemantra Production and Mumbai Film Company production banner and it is presented by Zee Talkies and Essel Vision.
This movie marks the third instalment of Ritesh Deshmukh in Marathi after his produced two successful Marathi films Balak-Palak and Yellow (2014 film).
The lyrics for the film are penned by Guru Thakur & Ajay-Atul with music composed by the Ajay-Atul. The song Mauli Mauli sung by Ajay Gogavale became popular.
The film has received highly positive reviews. Rediff gave 4 out of 5 stars and declared movie awesome. Bollywoodlife and Koimoi have rated the movie 3 stars out of 5 .Times of India gave the movie a rating of 3.5/5. It has been acclaimed by various Bollywood celebrities.
Lai Bhaari grossed around ₹3.1 crore (US$480,000) on the first day, ₹3.6 crore (US$560,000) on the first Saturday and ₹3.85 crore (US$600,000) on its first Sunday, taking the first weekend collections to ₹10.55 crore (US$1.6 million) in Maharashtra alone. The second week recorded a gross collection of ₹1.05 crore (US$160,000) on Friday, ₹1.90 crore (US$300,000) on Saturday and ₹2.70 crore (US$420,000) on Sunday. The gross collected till 27 July 2014 amounted to ₹26.43 crore (US$4.1 million). With this lai bhari broke Duniyadari's record of having the second highest box office collection in Marathi cinema. Till 31 July the total collection of the film was 31.52 cr. After the fourth weekend, the total earnings reached ₹33.74 crore (US$5.3 million) and overtook Timepass as the highest grossing Marathi film ever, at that time.