Native name La Redoute Area served Europe Website laredoute.com Headquarters Roubaix, France Founded 1837, Roubaix, France Parent organization Redcats | Type Private Products Apparel and Home Decor Customer service 00 41 848 848 718 Founder Joseph Pollet Acquisition date 1994 | |
CEO Nathalie Balla (31 Aug 2009–) Profiles | ||
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La Redoute is a French mail order company founded by Joseph Pollet in 1837.
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A multi-line retailer specializing in ready to wear apparel and home decor, La Redoute is the 2nd largest seller of women's apparel and the 3rd largest seller of linens in France. Its e-commerce site www.laredoute.com is the top ranked French site for apparel and home decor, with more than 7 millions unique visitors each month. The company operates in 26 countries and has more than 10 million active customers.
A subsidiary of Redcats Group, (formerly LaRedoute Group), itself part of Kering Group (formerly Pinault-Printemps-Redoute or PPR) since 1994, LaRedoute was sold to its managers, Nathalie Balla and Eric Courteille, in June 2014.
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History
La Redoute was founded in 1837 when Joseph Pollet, son of a rural family, moved to the capital of the French wool region, Roubaix. There he opened the first worsted spinning operation, inventing a number of processes. His son, Charles, took up the torch and, in 1873, built a factory on a plot at rue de Blanchemaille and rue de La Redoute. He decided to name the business Filatures de La Redoute (Spinners of La Redoute) after the name of the street in [Roubaix] where it was located.