Suvarna Garge (Editor)

L.G.R

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Founded
  
2007

Headquarters
  
Rome, Italy

Founder
  
Luca Gnecchi Ruscone

L.G.R

Key people
  
Luca Gnecchi Ruscone- CEO Tommaso Sanfelice - Sales Manager

Products
  
High End Eyewear and Sunglasses

Website
  
http://www.lgr-sunglasses.com

L.G.R srl is an Italian eyewear manufacturer of high-end glasses and sunglasses, started by Luca Gnecchi Ruscone in 2007.

Contents

History

Luca Gnecchi Ruscone, whose initials inspired the brand's name, established the company after having made a trip to Eritrea, Africa in 2006. There he visited an optical store in Asmara, owned by his grandfather, where he discovered a box of sunglasses which had been imported from Italy 50 years earlier.

After having returned to Italy with the sunglasses, Luca began to receive many requests for the frames. He then decided to start a business, where he was able to re-open the original factory which had closed in 1968 due to the arrival of new technologies and industrial methods. He began a small production of four of the authentic frames that would respect the same artisan methods of their original make. From then on the line has developed into a selection of sunglasses and optical frames, which are all inspired by the original discovery made in Asmara.

Features

  • The trademark of the brand is based on one of the first original models which is "Massawa", a classic Italian aviator dating back to the 1930s.
  • Since the idea of the brand originated in Africa, every model is named after an African city.
  • The exterior of the sunglasses are clear of any logo, which can only be seen from the interior.

    • Components

  • L.G.R has every component of their product made in Italy.
  • The hand carved cellulose acetate frames are hand polished in three different steps with flex hinges.
  • The crystal lenses are anti-scratch and mineral tempered, which are impact resistant and have various treatments such as: polarization, anti-reflective coating, infrared protection, color enhancement treatment, UV protection, and photochromization (please see photochromic lens).

    • Press

  • The company has been featured in several fashion magazines in 2010 such as: Vogue (magazine), Harper's Bazaar, Elle (magazine), GQ, The Guardian, The Telegraph, La Repubblica, and GQ.com, and many more established journals.

    • References

    L.G.R Wikipedia
    (Text) CC BY-SA