Name Kurt Mortensen Role Author | ||
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Books Maximum Influence, Persuasion IQ: The 10 Skills You, The Laws of Charisma | ||
Education University of Pittsburgh | ||
Interview with kurt mortensen author of maximum influence ep 25
Kurt W. Mortensen is the author of the best selling book, Maximum Influence, first published in 2004 which also received the acclamation of Library Journal Business Book of the Year. Kurt lives with his wife Denita, and their four children Brooke, Mitchell, Bailey, and Madison in Provo, Utah, home to Brigham Young University where Mortensen received a bachelor's degree in Communications/Advertising in 1992. Mortensen also received a MBA in Marketing and Consumer Behavior from the University of Pittsburgh in 1993.
Contents
- Interview with kurt mortensen author of maximum influence ep 25
- Kurt mortensen persuasion and influence intro
- Maximum Influence
- Persuasion IQ
- References
Kurt mortensen persuasion and influence intro
Maximum Influence
Maximum Influence, teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings.
Persuasion IQ
Persuasion IQ, makes the case that the reason people become successful is their ability to persuade, their "Persuasion IQ" is the most important factor in business dealings, conflict resolution, and negotiation.