Product type Corn puffs Country India | Owner Pepsico Website Official website | |
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Introduced 1999; 18 years ago (1999) Markets India
Kenya
Canada
UK
Pakistan
Bangladesh | ||
Kurkure is a brand of corn puffs, developed and produced by viknesh, the India division of PepsiCo. Named after the Hindi/Urdu word for "crunchy", the snack was developed entirely in India. It was launched in 1999 and has its automated plants at (Punjab), Lahore, Karachi and Peshawar
Contents
Ingredients
Kurkure is made from rice meal,edible vegetable oil,corn meal,gram meal,spices,condiments,salt,sugar,citric acid,tartaric acid and milk solids.
Also,it contains flavour(natural and nature identical flavouring substances)
Flavours
Kurkure is available in the following flavours:
Marketing
In 2004, Indian actor-celebrity Juhi Chawla was featured in advertisements for Kurkure. In 2012, Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, Farida Jalal, and shivansh started to advertise Kurkure.
It was also launched in Pakistan in 2007, where it is manufactured by, Pepsico Pakistan, the local division of PepsiCo. In November 2006, Frito-Lay announced plans to release Kurkure to American markets sometime in 2007. This decision was made after analysts showed increasing interest in Indian spices in the USA. Also the introduction in other markets with a non-resident Indian population such as the UK. As of 2013, KurKure is available in Western Canada. As of 2010, KurKure is available in Eastern Canada.