Key people Damir Bulić (Chairman) Website www.kras.hr Founded 1923 | Traded as ZSE: KRAS | |
Industry Confectionery production Number of employees 2,457 (Kraš Group, 31 Dec 2013) Profiles | ||
Kra express tv spot 2011
Kraš ([krâʃ]) is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food.
Contents
Kra napolitanke
History
The company traces its origins from two factories from the early 20th century - "Union", founded in 1911, the oldest surviving chocolate manufacturer in southeastern Europe - and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honour of Josip Kraš, a union leader and prominent Croatian communist who was killed in World War II.
The company was in social ownership during SFR Yugoslavia, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In the aftermath of Yugoslav breakup, Kraš lost two thirds of its market.
In 1997 Kraš received the ISO 9001 certificate.
Products
The company's best known products include its line of milk chocolates now named Dorina; chocolate pralines Bajadera (with hazelnut-almond nougat), Griotte (with cherry liqueur), Fontana (popularly Ledene kocke "Ice Cubes", mint-flavoured); the candies KiKi, Bronhi, 505 sa crtom; biscuits Petit-Beurre, Napolitanke, and Domaćica; instant chocolate powder Kraš Express and the small chocolate Životinjsko Carstvo ("Animal Kingdom"). There is also "Kraš 1911" pralines and chocolate bars which are made in the memory of the beginning of their story. "Bananko" is a product very popular with kids. It is a chocolate glazed banana in a small package. Still one of the customer favourites are Dorina chocolate bars, probably because its many options of flavours (such as milk, nougat, cookie, hazelnut, etc.).