Type Retail e-Commerce Area served Global Products Clothing
Sportswear CEO Andy Anson (Jul 2011–) Founded 1999 | Industry Retail Key people Andy Anson Owner Fanatics Inc Headquarters Chadderton Parent organization Fanatics | |
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Helikon kitbag
Kitbag Ltd. is a United Kingdom sports retailer.
Contents
The company was purchased by Fanatics Inc from Findel PLC in February 2016 for £11.5M, previously the company was purchased by Findel PLC in October 2006 from European Home Retail plc.
Stores
Kitbag Limited has the exclusive rights to operate the official online stores of Manchester United, Chelsea, Real Madrid, Everton, Celtic, Manchester City, Borussia Dortmund, British Lions (rugby), RFU (rugby), Le Tour, Wimbledon, Roland Garros, NBA, NFL, NHL, McLaren Motorsports, Formula 1 Store, Official TeamGB Olympic Store, Solheim Cup, Open Tour and European Golf Store. Kitbag runs several retail stores in cities across the UK and UAE.
In addition to these online and retail stores, Kitbag runs the online and offline direct mailings/catalogues, call centre operations, and pick pack and dispatch parcel distribution and warehousing for sports companies.
It has also had experience in running the official internet retail sites for other partners, such as Nike, Reebok, Umbro, FIFA and UEFA through merchandise agreements.
Kitbag Ltd runs its own online sports store, with over 10,000 sports products. The site is a licensed reseller of football shirts, football boots and other sports apparel and equipment.