Kalpana Kalpana (Editor)

Kin Community

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Type
  
Online content

Availability
  
International

Headquarters
  
Playa Vista, CA

Country
  
United States

Founded
  
Dec 2011

Key people
  
Michael Wayne, CEO

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Kin Community is a digital media company and entertainment company that inspires women around the world by sharing new skills, new perspectives and new stuff. Kin Studios produces world-class original and branded video content in lifestyle categories that include food, home and DIY. Kin Community is a network of more than 130 of the world's best lifestyle content creators across social platforms.

Contents

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History

Kin Community was created by DECA in 2011 as part of YouTube’s $100 million investment in their YouTube Original Channel Initiative. Kin Community failed to receive follow-on funding from YouTube and instead focussed on selling ads for their network partners, while continuing to create original content. In 2013, Kin Community partnered with Warner Bros. to represent The Ellen Show YouTube channel.

Kin Community partner, the Lizzie Bennet Diaries, became the first YouTube series to win a Primetime Emmy, receiving the 2013 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media-Original Interactive Program.

Kin Studios

In July 2015, Kin Community announced that they had formed Kin Studios, a 20-person team dedicated to creating branded content for advertisers with Kin Community creators.

References

Kin Community Wikipedia