Tay Jun Kiat Kiki (Chinese: 郑俊杰, born December 14, 1981) known professionally as Kiki Tay, is a Chinese Singaporean magician, comedian, performing arts director and entrepreneur. Kiki is currently the ambassador of Science Centre Singapore and the Special Effects Designer for the Singapore National Day Parade 2017.
Kiki is the magic and special effects consultant for numerous television and theater productions. He has co-directed mass display segments for the 2009 Asian Youth Games Opening Ceremony, the 2010 Singapore National Day Parade as well as the ASEAN School Games Opening Ceremony. His recent television work, MediaCorp’s "The Illusionist" 魔幻视界 was one of the highest rated drama series on MediaCorp Channel U.
Kiki also regularly stars as "Li", the lead role in the $30 million production Songs of the Sea at Sentosa, Singapore.
In June 2014, Kiki directed a 10 minutes special effects fireworks show for one of Sentosa Singapore's largest launch campaign, The 'State of Fun'
In 2007, Kiki was nominated in the Singapore "Spirit of Enterprise Award" for his entrepreneurial spirit.
Kiki tay the efx show v4 0 laser republic poly s grand magic show 2012
Notable achievements
Special Effects Designer for the Singapore National Day Parade 2017
Co-directed the mass display segment "Forging Into the Future" with choreographer Dan Kwoh for the Singapore Youth Festival Opening Ceremony 2012.
Co-directed the mass display segment "Spirit of Evolution" with choreographer Dan Kwoh for the 2009 Asian Youth Games opening ceremony.
Kiki's passion for magic began while in school. While working as a part-time supervisor in a fast food restaurant, Kiki would spend most of his income on magic props and books, building his stage repertoires and working on his career at a very young age. In his early years, Kiki performed for his school functions and charity shows.
Kiki began his career as a professional magician in 1995 after he was discovered by Vivien Goh, owner of the Zephyhdom talent management company. Kiki worked in the company for five years as a magician, clown, balloon artist and juggler entertaining audiences at birthday parties and corporate events before he moved his focus on directing and consultation work. Kiki still performs professionally for corporate events. Kiki served in the Singapore Armed Forces (SAF) Music & Drama Company where he received training in music, speech, drama, dance and acting. In his two years service in the company, Kiki received the title “Best Actor” in the outstanding artist award.