Founded 1985 Location London Employees 13 | Founder Michele Elliott Revenue £579,219 | |
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Slogan "preventing bullying, protecting children" | ||
Kidscape is a London-based charity established in 1985 by child psychologist Michele Elliott. Its focus is on children's safety, with an emphasis on the prevention of harm by equipping children with techniques and mindsets that help them stay safe.
Contents
After a 1984–1986 survey of 4000 children, their parents and teachers, it was apparent that the main threat to children came from people known to them – bullies, friends, or family members. Kidscape's Child Protection programmes are now taught UK-wide in thousands of schools and community groups.
Activities
Kidscape's work falls into five main categories:
Awards
Patrons
Kidscape's patrons are children's author and journalist Anthony Horowitz and Dame Mary Perkins, co-founder of SpecSavers.
Controversy
The effectiveness of Kidscape's methods for handling bullying behaviour have been criticized for not being benchmarked against other methods for preventing bullying. In some cases other education experts felt that Kidscape's methods might encourage further bullying.