Kendall and Kylie

Gameplay

In Kendall and Kylie, players aim to increase their popularity by gaining social media followers in order to become celebrities. Players can gain more followers by attending concerts, vlogging, party appearances, and going on dates. Actions taken during tasks and dates cost energy, which refills over time, but gain the player money and experience. High ratings on jobs and dates earn you more followers and increases your social media popularity. Players have full freedom to customize their appearance as the game is heavily driven on sharing looks by posting pictures on to a feed. The game app may be free to play, in game money and "K-gems", which can be used to buy exclusive clothing, houses, pets, ore refilling your energy can be purchased for a fee.

Similarities and differences with Kim Kardashian: Hollywood

Both Kendall and Kylie and Kim Kardashian: Hollywood were created by the game app developer GLU mobile. The premise of both of the apps are very similar in climbing the Hollywood social ladder and making a career based on who the player associates themselves with. Also the appearance of the two games are exactly the same having a 2-dimensional cartoon aesthetic making the two games look like they exist in the same world.

One of the major differences between the games is that the Kendall and Kylie app interface is to be played in portrait mode while Kim Kardashian: Hollywood is played in landscape mode. Another major difference is the personal touch that Kendall and Kylie Jenner give to their fans through live action personal videos of themselves.

Instagram influences

Currently Kendall and Kylie Jenner are very influential social media icons that have millions of followers on Instagram, Twitter, and Snapchat. Social media is one of the tools they use daily to communicate with their fan base especially through Instagram. Instagram heavily inspired the social media aspects of the Kendall and Kylie game app through constant selfies that need to be shared to gaining large amounts of followers throughout the game.

In-game rewards

Like most free for play app games, the Kendall and Kylie app rewards the player with constant gifts throughout the gameplay.

The following are the list of items players are rewarded for constant gameplay.

Development

The game app was developed by GLU mobile - who also created the successful Kim Kardashian: Hollywood game app. In March 2015 Glu Mobile announced their partnership with Kendall and Kylie Jenner for the development of a new mobile title.

In a statement, Glu Mobile CEO, Niccolo de Masi, commented on the partnership:

"Kendall and Kylie Jenner bring a tremendous amount of brand power and social impact to an audience largely untapped by the gaming industry. We are pleased to partner with them over the 5-year contract term. We expect that their creative input along with Glu's expertise in the celebrity-based mobile gaming genre will produce an experience that resonates with Kendall's and Kylie's more than 72 million social followers around the world. With the addition of Kendall and Kylie to our portfolio, by the end of 2015 Glu's celebrity gaming platform will be supported by more than 300 million total social followers."

Release

Kendall and Kylie was released on IOS and Android February 17, 2016. In the first 5 days of release the game made the top number 1 spot on the iOS app store and #35 in the Google Play Store. Currently in the iOS app store the game is rated 4.5 stars.