Siddhesh Joshi (Editor)

Kelley Weaver

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Residence
  
California, U.S.

Spouse(s)
  
Robert Hunter Weaver

Name
  
Kelley Weaver

Occupation
  
Inventor Entrepreneur

Website
  
pursecase.com

Full Name
  
Kelley Elizabeth Coughlan

Born
  
September 27, 1987 (age 36) (
1987-09-27
)
London, England

Alma mater
  
University of Southern California

E03 - The Truth About Crypto PR with Kelley Weaver


Kelley Weaver (born September 27, 1987, London, UK) ) is an American publicist and co-creator of the Pursecase, a fashion accessory that acts as a phone case and mini-purse.

Contents

Weaver founded Melrose PR, a public relations firm based in Santa Monica, CA, whose clients include Athleta, Peets Coffee and Tea, True Food Kitchen, Free People and other brands.

Biography

In 2012, Weaver and her partner Jenn Deese got the idea for Pursecase when they couldn’t find a wallet-style iPhone case to hold their phones. They created a prototype and in February 2013 launched a Kickstarter campaign to raise funding. They raised $35,000 of initial funding

Pursecase is a silicone case that fits the iPhone 4/5/6/6+ and Samsung Galaxy but with a design like a mini-purse with gold chain that users can hang on their wrist. The phone case opens to feature a slim mirrored compartment that holds credit cards and cash.

After launching Pursecase, Weaver and Deese appeared on ABC show Shark Tank, a reality show where contestants compete before a panel of famous entrepreneurs for investment money. Weaver and Deese pitched Pursecase on the episode that aired November 22, 2013 to potential investors.

Venture Capitalist Kevin O’Leary and QVC entrepreneur Lori Greiner made an offer to back Pursecase. Weaver and Deese accepted the offer made by Greiner to back them with $55,000 in investment capital for a 15% stake in the company.

Weaver appeared on QVC alongside Greiner to introduce the Pursecase to viewers and sold 7,000 units through the channel.

The Pursecase has been sold through Bloomingdales and Kitson and is currently sold in the U.S., Japan, Dubai, The Netherlands and the Philippines.

Personal Background

Weaver grew up in Kennebunkport, Maine, graduated from the University of Southern California in 2009 and founded Melrose PR in 2012.

On September 13, 2014, Weaver married Robert Hunter Weaver in Kennebunkport, Maine.

References

Kelley Weaver Wikipedia