Released November 4, 2010 Recorded 2010 Length 03:42 | Format Digital download Genre Afropop, R&B | |
Label Mavin Records
323 Entertainment | ||
"Kele Kele Love" is a song by Nigerian R&B recording artist Tiwa Savage, released as the first single from her debut studio album Once Upon a Time (2013). Upon its release, the song was met with positive reviews.
Contents
Background
In an interview with Showtime Celebrity, Tiwa said she had doubts about the song's longevity. In the same interview, she spoke about the song's composition, saying: "I think issues are universal. Even though Kele Kele is Nigerian, it’s something that anyone can easily know because it’s universal." Furthermore, Tiwa said that "Kele Kele Love" is a mixture of her experiences as well as the experiences of others. In the aforementioned interview, Tiwa also said that the expectations she got from her first release was greater than expected.
Music video
The music video for the single was shot and directed in Los Angeles by Jerry Chan. It was co-directed by Tiwa and Tee Billz. The music video was uploaded to Tiwa Savage's Vevo account on April 6, 2011, and to her YouTube account on July 28, 2011.
Accolades
"Kele Kele Love" won the Best R&B Soul Song award at the 2011 Afrotainment Museke Online Music Awards. The music video for "Kele Kele Love" was nominated for Most Gifted Female Video at the 2011 Channel O Music Video Awards. Moreover, the music video was also nominated for Best Use of Choreography at the 2011 Nigeria Music Video Awards (NMVA). The song earned Tiwa Savage a Next Rated nomination at The Headies 2011.
Track listing, covers, and remixes
"Kele Kele Love" was remixed by The Busy Twist, a production duo from London that describes their music as "African influenced bass music". The duo's version of "Kele Kele Love" is a mixture of Afropop and funk. Dj Sean, Sym 19, Shimzie, Dowty Ebi, and N6 (a radio personality for CoolFM), released their own rendition of the song. "Kele Kele Love" was also remixed over a house instrumental.