Kathleen Tan

Kathleen Tan was appointed AirAsia's President of China, North Asia in June 2016. The appointment marked Kathleen’s return to AirAsia after leaving the low-cost carrier in 2013, after nine years as its Regional Head of Commercial to head AirAsia Expedia as Chief Executive Officer (CEO). In her new capacity, she will be responsible for providing leadership and strategic direction for AirAsia Group in China.

Contents

• Video air asia s kathleen tan on opportunistic marketing and being an challenger brand
• Airasia s kathleen tan
• References