7 /10 1 Votes
Language English Publisher Various, see table Pages 210 Originally published 1979 Page count 210 Country India | 3.5/5 Goodreads Subject India in the 1960s Publication date 1979 Dewey Decimal 954.04 Genre Non-fiction OCLC 8660454 | |||||||||||||||||||||||||||||||||
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Similar Works by Gita Mehta, South Asia books, Non-fiction books | ||||||||||||||||||||||||||||||||||
Karma Cola is a non-fiction book about India written by Gita Mehta originally published in 1979.
Contents
Subject matter
The story begins in the late '60s, when hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and long-lived society are turned into commodities and sold to those who don't understand them.
Editions
Reprints include: