Type Private Area served India Products Jewellery Founder T. S. Kalyanaraman Number of employees 8,000 | Industry Jewellers Key people T.S. Kalyanaraman Owner Kalyan Group Successor T. S. Kalyanaraman | |
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Revenue 94.73 billion INR (US$1.4 billion) Profiles | ||
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Kalyan Jewellers is an Indian jewellery store chain owned by the Kalyan Group. It was founded by T. S. Kalyanaraman, who started the first jewellery shop in 1993 in Thrissur, Kerala, India (the company's current headquarters) with a capital of ₹7.5 million (US$110,000) and has since grown to become the largest jewellery store chain in India. With approximately 8000 employees, the chain has 79 showrooms across India. Bloomberg has valued Kalyan Jewellers at about $1 billion in January, 2013. Global Private Equity Fund Warburg Pincus made an investment of $200 Million (INR 1200 Cr) in Kalyan Jewellers in October, 2014.
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Brand ambassadors
Kalyan Jewellers have partnered with a number of celebrities to be regional brand ambassadors, including Amitabh Bachchan and Jaya Bachchan in North India, Manju Warrier in Kerala, Nagarjuna Akkineni in Andhra Pradesh and Telangana, Prabhu Ganesan in Tamil Nadu, and Shiva Rajkumar in Karnataka. Aishwarya Rai Bachchan was paid ₹100 million (US$1.5 million) per year for a two-year deal with Kalyan Jewellers to be a nation-wide brand ambassador, which was formerly Sushmita Sen. The advertising and marketing budget of Kalyan is around ₹900 million (US$13 million).