Nationality Indian Spouse Raj Purie Citizenship Indian Parents Aroon Purie | Alma mater Oxford University Aunts Madhu Trehan Name Kalli Purie | |
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Occupation Chief Creative Officer
India Today Group
Chief Operating Officer
India Today Group Digital
Director
India Today Conclave Books CONFESSIONS OF SERIAL DIETER Education University of Oxford, Modern School Similar People Aroon Purie, Koel Purie, Madhu Trehan | ||
Kalli Purie is the Group Editorial Director (Broadcast & New Media) of the India Today Group. She is better recognized in the media industry for her vision to synergize India Today Group’s excellence in conventional journalism with the reach and innovations of new media. She is a part of the four-member governing Council at the India Today Group.
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Education and Personal Life
Kalli Purie studied at Modern School, New Delhi, and graduated from Oxford University in Politics, Philosophy & Economics.
Career
Kalli Purie is the Group Editorial Director (Broadcast & New Media) of the India Today Group. She is better recognized in the industry for her vision to synergize India Today Group’s excellence in conventional journalism with the reach and innovations of new media. She is a part of the four-member governing Council at the India Today Group. A serial entrepreneur at heart, she brings a rich experience in running a wide range of media properties from television channels, apps, to a digital newspaper, to championing world class events, to devising a social media strategy for the group. Par excellence ideator and project manager she is the natural choice to launch the many innovative products of the group. She is uniquely positioned to address India Today’s integrated foray in the new media landscape.
Presently, she is playing a leadership role in the group for transferring the equity built in conventional brands into the digital space. Her unified leadership in television, digital and events is the cornerstone for the success of synergy in the Group.
In her current role, she is steering the editorial of Aaj Tak - [1] along with 3 others of the network. She is also the lead for all signature events of the group. She is aggressively spearheading the rollout of the next set of digital innovations.
Armed with a clear vision about the future of news, she is a key member of the team that has built the architecture of a futuristic newsroom, apt for the multimedia, multi-device world we live in. The project is creating a giant news turbine to harness the forces of an integrated newsroom, exploiting synergies amongst the many media platforms.
Since 2011, Kalli Purie has also taken up the role of the Director of the India Today Conclave, an annual event that brings together leading politicians, film stars, celebrities, educationists and other prominent people from around the world, to discuss various topics.
Kalli Purie was named in the top five in a list of 50 most powerful women in media, marketing & advertising in India, by Impact magazine in 2017.
She was honoured with the Achievement & Excellence Award in recognition of her contributions and achievement in promoting the true spirit of journalism at the Prajapita Brahma Kumaris Ishwariya Vishwa Vidyalaya & International Conference-cum-Cultural Festival on God’s Wisdom for World Transformation.
She also bagged the annual YFLO Achiever Awards for Media in 2016-17. In April 2017, she was also awarded FICCI Young Woman Achiever for excellence in media.
She has worked in several roles in the India Today Group since 1996. She began as a marketing executive and reporter for the flagship magazine, India Today, and worked in many capacities in the different divisions of the group spanning print, television and digital.
She is a well-received speaker at international (FIPP, GEN) and national media (AIM, E4M, FRAMES) industry events.