Broadcast area Santa Rosa, California ERP 6,000 watts Class A Frequency 100.1 MHz Format Adult contemporary music Branding 100.1 KZST | First air date April 18, 1971 HAAT 75 meters Facility ID 55430 City of license Santa Rosa Area Santa Rosa Call sign meaning K ZeST | |
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Slogan Positively Sonoma County FM 100 | ||
Kzst brent farris
KZST is a radio station based and licensed in Santa Rosa, California, with a frequency of 100.1 MHz. Its first broadcast came on April 18, 1971 (the 65th anniversary of the Great earthquake), making KZST "the first FM station between here (the San Francisco Bay Area) and Portland, Oregon."
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Founded by Gordon Zlot, KZST remains under the ownership of his company, Redwood Empire Stereocasters. The station plays adult contemporary music, with a family-friendly format aimed at so-called soccer moms who often listen to the radio with their children present. During the holiday season, KZST plays Christmas music. (late November - Christmas Day)
Brent Farris has broadcast his weekday "Morning Showgram" for more than 25 years, the longest current tenure of any radio host in Sonoma County. Jim Grady, the weekend morning host, held that distinction until March 26, 2004, when he was released from news/talk station KSRO after 44 years.
Newscasts are delivered in a brief, headline-style format during morning and afternoon drive times.
"Smooth 93.7" KJZY shares the same building and ownership.