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KWKW

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First air date
  
March 10, 1922

Class
  
B

City of license
  
Los Angeles

Area
  
Greater Los Angeles Area

Language(s)
  
Spanish

Frequency
  
1330 kHz

Format
  
Sports radio

Branding
  
Radio Deportes


Broadcast area
  
Greater Los Angeles Area

Audience share
  
0.6 (January 2017, Nielsen Audio[1])

Power
  
5,000 watts (day) 5,000 watts (night)

Owner
  
Lotus Communications Corporation

Slogan
  
Donde Puedes Escuchar Radio de Deportes de Todo El Mundo

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KWKW (1330 AM, "Radio Deportes") is an American radio station licensed to serve Los Angeles, California. The station is owned by Lotus Communications Corporation, through licensee Lotus Los Angeles Corp.

Contents

KWKW httpsuploadwikimediaorgwikipediaen880KWK

KWKW was one of the first Spanish-language radio stations in the Greater Los Angeles area. Currently, the station broadcasts an all-sports format as an affiliate of ESPN Deportes Radio.

KWKW KWKW 1330 AMESPN Deportes Named the Official Flagship Spanish Radio

Kwkw radio 1330 am espn deportes


History

KWKW KWKW La Mexicana Radio 13 Vol 2

KWKW is one of the oldest radio stations in Los Angeles, first signing on the air as KJS on March 10, 1922.

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KWKW along with KSAN San Francisco and KGST Fresno are among the first Spanish-language radio stations in California. Since the 1950s, KWKW played various forms of Spanish-language music on AM 1300 from its studios in Pasadena, California. They were the Spanish language station of the Los Angeles Dodgers from their first year in L.A. in 1958 to the 1990s.

KWKW kwkw YouTube

In 1989, KWKW traded licences and therefore frequencies with KAZN and this moved KWKW onto the 1330 frequency and moved its studios to Los Angeles. The station started to focus on Mexican regional music (including mariachi and banda) calling itself "La Mexicana."

In 2004, KWKW stopped playing music and began all-sports programming in an alliance with ESPN Deportes Radio, a brand of the ESPN sports empire. The station still airs some non-sports programs on a time brokerage basis on Sunday nights.

Current and past programming

KWKW broadcasts Spanish-language play-by-play of the Los Angeles Angels of Anaheim (baseball), Los Angeles Lakers (basketball), Los Angeles Kings (hockey) and the Los Angeles Galaxy (soccer). They had been the Los Angeles Avengers (arena football) en espaƱol flagship station until the team folded in April 2009.

The station has also carried the FIFA World Cup. In 2010, KWKW interrupted its normal Spanish-language feed to carry most of ESPN Radio's English-language coverage. This allows English-language ESPN affiliates KSPN and KLAA to continue with their normal program schedules. The 2006 coverage was in Spanish.

KWKW had been the Spanish-language home of Los Angeles Dodgers Baseball from 1959 to 1978 and from 1987 to 2007. The Dodgers left KWKW, their Spanish-language broadcast home for most of its history, for 930 KHJ effective with the 2008 season. KWKW now carries the Angels.On July 19, 2016, it was announced that KWKW will cover Spanish-language play-by-play coverage of the Los Angeles Rams (football).

KTMZ

KWKW is simulcast on KTMZ, 1220 AM in Pomona, California. KTMZ operates at 250 watts, from a transmitter in Chino, California, giving KWKW better coverage in Pomona, Ontario and surrounding communities. KTMZ has broken from the simulcast on occasion, most notably in the early 2000s when, as KWKU, it carried the Los Angeles Sparks of the WNBA. KTMZ also breaks from its simulcast with KWKW when two different live sporting events occur at the same time.

References

KWKW Wikipedia