City Holliday, Texas Branding BOB-FM Frequency 100.9 MHz | Broadcast area Wichita Falls, Texas Slogan "We Play Anything" | |
First air date August 29, 1981 (as KIXC-FM) | ||
KWFB (100.9 FM) is a radio station licensed to Holliday, Texas, United States, the station serves the Wichita Falls area. The station is currently owned by Falls Media, LLC. Studios are located along Kemp Boulevard, south of downtown Wichita Falls and just west of Midwestern State University, and the transmitter is located on the northeast side of Holliday.
History
The station began as KIXC-FM in Quanah, Texas in Fall of 1981. The station operated in Quanah as a class A station (3,000 watts max, later 6,000 watts). On 1984-07-02, the station changed its call sign to KQTX and on 1986-07-18 to KIXC-FM. In 2000 the station was sold to KIXC-FM LLC, a limited liability company owned by the Johnson family of Houston, Texas and the Mortons of Missouri City, Texas. The station changed formats to Oldies and changed classes to C2 (50,000 watts at 500 feet) from a new site between Quanah and Vernon, Texas.
In 2008 the station changed to class C3 at a new site near the Wichita Falls city limits. In late 2008 control of KIXC-FM passed from the Johnson family to Falls Radio LLC owned by Dan Balla and David Stewart.
KWFB (FM) is colocated with sister station KXXN (FM) "La Ley 96.3".