City Sparta, Missouri Branding Power 96.5 First air date February 21, 1988 | Broadcast area Springfield, Missouri Frequency 96.5 MHz | |
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Slogan "The #1 Hit Music Station" | ||
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KSPW (96.5 FM) is a radio station broadcasting a Top 40 (CHR) format. Licensed to Sparta, Missouri, United States, it serves Springfield, Missouri. The station is owned by E.W. Scripps Company.
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Station history
KSPW debuted on the air on February 21, 1988 as KJLR. By July 1988 it adopted an AC format as KLTO, which lasted until 1999 and changed calls to KMXH. In April 2001, KMXH flipped to Rhythmic Top 40 and adopted the KSPW calls. The station patterned the format after sister station KQCH/Omaha. And like KQCH, KSPW would evolve to Top 40/CHR by 2003 and has been in this direction since then.
On August 29, 2012; Midwest Family Broadcasting Classic Hits “Star 92.9” KOSP dropped to a Rhythmic CHR “92.9 The Beat“. This makes KSPW in direct competition with KOSP.
Journal Communications and The E.W. Scripps Company announced on July 30, 2014 that the two companies would merge to create a new broadcast company under the E.W. Scripps Company name that will own the two companies' broadcast properties, including KSPW. The transaction is slated to be completed in 2015, pending shareholder and regulatory approvals.
Programming
Known in the area as Power 96.5, KSPW is a favorite media destination for many around the Ozarks. With Fotsch and Sarah in the Morning and the Old School Lunch Hour with Scott On Power, Afternoons with the Ginge and Nights with Mason. The station has branded itself into a market that traditionally favors the country music genre. In addition, the station has recently branched out in the community giving back with Request-A-Thons that benefit the Children's Miracle Network.
Power 96.5 is home to Springfield's, Fotsch and Sarah in the Morning. On air for almost 2 years together, Fotsch and Sarah have become the metro area's alarm clock in the morning. Who now can be found on TV with Fox 5 (KRBK) every weekday morning from 7-8a. Power 96.5 is known for being the source of Pop culture in the Ozarks.