Branding La Preciosa 1490 First air date April 1926 | Frequency 1490 (kHz) Format Spanish Adult Hits | |
City Santa Barbara, California Broadcast area Santa Barbara, California | ||
KSPE (1490 AM) is a Spanish adult hits radio station in Santa Barbara, California. It first began broadcasting in 1929 under the call sign KDB. The station is owned by Rincon Broadcasting.
Contents
History
The station had the call letters KFCR when it began operation on 720kHz in 1926, moving to 1420kHz the following year. It took the call letters KDB when it moved to 1500kHz in 1929, and kept those call letters when it moved to 1490kHz in 1941. In 1931, it became part of the Don Lee Network by virtue of being sold to Lee under the corporate name Santa Barbara Broadcasters. (See former sister station KDB (FM) for additional early history of the AM station.)
On January 11, 2007, Clear Channel Communications sold all of its radio stations in Santa Barbara to Rincon Broadcasting. On October 28, 2008, the KBKO call sign that had been used for 11 years were replaced with KIST, which had been dropped from 1340 AM (now KCLU).
On July 19, 2010, KIST changed their call letters to KSPE.
On September 15, 2010 the format was changed from progressive talk to Spanish adult hits under the name of "La Preciosa".
Formats
Classical (1980–1990)
Regional Mexican (1990–2007)
Progressive Talk (2007–2010)
Spanish Oldies (2010–Present)