City St. Louis, Missouri Branding 93.7 The Bull | Broadcast area Greater St. Louis First air date 1962 (as KCFM) | |
Slogan Number 1 for new country, 93.7 The Bull Frequency 93.7 MHz FM (also on HD Radio) 93.7-2 FM "Classic Country" | ||
KSD (93.7 FM, "The Bull") is a country music radio station in St. Louis, Missouri. The station is owned by iHeartMedia, Inc. (formerly Clear Channel Communications until September 2014) and broadcasts with 100 kW of power. Its transmitter is located in Shrewsbury, and operates from studios in St. Louis south of Forest Park.
Contents
History
The station began life in the mid-1960s as easy-listening KCFM. However, in the late 1970s, KCFM went to an adult contemporary format, and their call-letters would eventually be changed to KSD-FM in 1980, and the station until 1988 was known as "KS94 FM". The classic rock format lasted from 1988 until January 1999, when KSD-FM briefly went into a hot-AC format dubbed "Mix 93.7." On October 9, 2000, at Noon, KSD switched to a country music format as "Better Country, 93.7 The Bull", soon after 106.5 WKKX "Kix 106" dropped country to become WSSM "Smooth Jazz 106.5" (The station at 106.5 became WARH in April 2005), as due to a big ownership shakeup in 2000, Bonneville Radio ended up owning both competing Country stations, thus opening up a spot for a competitor to longtime country station WIL-FM. The first song on The Bull was "The Thunder Rolls" by Garth Brooks. KSD-FM began broadcasting NASCAR NEXTEL Cup races in 2005. The program director is TBA. The station is run by Dusty Panhorst, who opted to step down from being the Program Director.
Lineup
5am-9am: The Bobby Bones Show
9am-2pm: Billy Greenwood (acting)
2pm-7pm: Dusty
7pm-12am: Hemmy