First air date 1964 (as KBRO-FM) HAAT 396 meters Facility ID 53870 City of license Bremerton Owner Hubbard Broadcasting Branding Warm 106.9 | ERP 49,000 watts Class C1 Frequency 106.9 MHz FM Format Adult contemporary music Area Washington, Puget Sound Slogan Today's Soft Favorites | |
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Broadcast area Greater Puget Sound area, Washington | ||
KRWM (106.9 FM), "Warm 106.9", is an Adult Contemporary radio station serving the Puget Sound region. The Hubbard Broadcasting, Inc. outlet broadcasts at 106.9 MHz with an ERP of 49 kW and is licensed to Bremerton, Washington. Its transmitter is located near Issaquah, Washington on Cougar Mountain, with studios located at Newport Corporate Center in Bellevue.
Contents
KRWM broadcasts in HD.
History
KRWM, whose legacy dates back to 1964 as KBRO-FM and whose formats included Top 40 (1964–1972), country music (1972–1984, changed call letters to KWWA in 1979), second run at top 40 (1984–1987 as KHIT), new age (1987–1990) as KNUA ("Music for a New Age"), and smooth jazz KKNW ("Sound FM") (1990-1992), and switched to a soft adult contemporary format in August 1992 (the KRWM calls were adopted on October 26).
As KRWM, the station competed against KLTX, known as "95.7 K-Lite". At first, it looked that the station did not have a promising future and was about to change formats; however, when KLTX unexpectedly flipped formats in 1994, KRWM picked up most of KLTX's former listeners, and ratings increased dramatically.
Up until mid-July 2014, KRWM was also the flagship station of Delilah Rene's nighttime syndicated program for Premiere Radio, which originates from the station's studios (she lives in Seattle). Prior to going nationwide, Delilah's program was a regular nightly feature on KRWM. Today, Delilah's program only airs in Washington state on KISC-FM in Spokane. From mid-November to December 26 of every year, KRWM airs all-Christmas music with its website streaming all-Christmas music from November 1st to mid-November. They are one of two stations in Seattle to play continuous Christmas music, the other being KCMS-FM.
In 2013, Sandusky Radio sold its radio holdings in Seattle and Phoenix, Arizona to Hubbard Broadcasting, Inc.