Broadcast area Reno, Nevada Slogan More Music, Less Talk | Branding 106.9 More FM Frequency 106.9 MHz | |
City Incline Village, Nevada Translator(s) 99.5 K258BN (Verdi)
106.3 K292EP (Incline Village) | ||
KRNO (106.9 FM, "106.9 More FM") is an adult contemporary formatted radio station, licensed to Incline Village, Nevada, broadcasting to Reno, Carson City, and surrounding areas, including Lake Tahoe. The station also rebroadcasts on translators K258BN in Verdi at 99.5 FM to cover northwest Reno and K292EP in Incline Village at 106.3 FM to cover the northern Lake Tahoe area. It is the only AC station serving the Reno market, as KNEV 95.5 FM flipped to Classic Hip-Hop in October 2015.
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KRNO dropped its "Sunny" moniker on March 24, 2014 to become "106.9 More FM." The rebranding, despite the station's high ratings (the station ranked at #2 12+ among subscribing stations in the Fall 2013 Nielsen Audio ratings report), is meant to reflect the updating of the station's music policy in recent years.