City Overton, Texas Branding Real Country KPXI Format Country music | Broadcast area Tyler-Longview Frequency 100.7 MHz ERP 8,100 Watts | |
KPXI (100.7 FM) is a radio station, based in Overton, Texas, serves the Tyler-Longview area.
KPXI is the FM sister station to KWRD (AM)/Henderson, Texas. KPXI broadcasts a "Classic Country" music format and is targeting the Henderson/Rusk County area. KPXI airs local news broadcasts weekdays at 6, 7 and 8 a.m., along with hour-long news broadcasts at noon, and 5 p.m.
KPXI carries The Bob Griffin Radio Show, broadcast from KEEL (AM) in Shreveport, Louisiana, a program of travel reports, features, area personalities, and uplifting human interest stories, often with Christian testimonies.
History
KPXI signed on as KIMP-FM (sister to KIMP 960) in Mount Pleasant at 96.1 mHz. It moved to 100.7 in the mid-1960s and changed call letters to KPXI in the early to mid-1970's. It carried a beautiful music/easy listening format until the mid-1980s, when it shifted to a gold-based AC format that began phasing out the older music and playing more uptempo songs. By 1988, it went straight ahead CHR as X-100. X-100 attempted to compete in the Tyler market with a signal that covered much of northeast Texas but rarely showed significant numbers there. In 1991, it shifted back to an AC format but was airing country by the end of the year. It ran various derivatives of country as K-101 until it was moved to Overton and downgraded to a C3 signal so KRJT 100.7 could move from Bowie to Highland Village as KLTY, which later became KWRD-FM. After briefly running an oldies format, KPXI simulcasted the Highland Village 100.7 until Salem sold it to Hanszen Broadcasting in 2009, when it began its current format.
KPXI was owned by various members of the Ward family from its sign on in the early 1960s until it went into receivership in the 1990-91 timeframe. East Texas Broadcasting purchased it from the receiver and sold it to Sunburst, which owned other Tyler/Longview market stations, when it began the process of moving KRJT into Dallas/Ft. Worth. Sunburst exited the radio business in 2000 and sold KPXI to Salem along with KLTY. Sunburst's other Tyler/Longview area stations were sold to Waller Broadcasting.