HAAT 893 meters Frequency 105.7 MHz Branding 105.7 KOZZ | Facility ID 38452 City of license Reno Area Reno Slogan Reno's Classic Rock | |
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First air date June 20, 1971 (as KGLR) Owner Lotus Communications Corporation | ||
KOZZ-FM (105.7 FM) is a commercial radio station located in Reno, Nevada. The station airs a classic rock format. The station signed on in 1971 as KGLR with a transmitter located on McClellan Peak. The KGLR call letters stood for Good Life Radio. It was once a news affiliate of NBC Radios The Source, which was geared to young adults.
The air-staff, which had previously executed a freeform rock music format patterned after San Francisco's KSAN, adopted the newly created Superstars album-oriented rock (AOR) format designed by the programming consulting firm of Burkhardt, Douglass and Associates six months before. With its new, more accessible 'hit'-oriented programming, a good deal of 'street cred' built up as KGLR with the new young rock audience, popular personalities and promotions, and a new high-powered transmitter, KOZZ 105.7 "Reno's Best Rock" vaulted to the number 1 rated position Arbitron in the Reno market, with listeners aged 12 and over, within the first ratings period. The programming staff maintained that position until fall 1987 despite a few significant personnel changes. The station adopted its current classic rock format in 1989.