KNLC

History

Founded by Rev. Larry Rice, founder of the New Life Evangelistic Center, the station first signed on the air on September 12, 1982. Originally, KNLC maintained a schedule consisting entirely of religious programming, which included shows such as The 700 Club and The PTL Club, programs by televangelists Richard Roberts and Jimmy Swaggart, and locally produced religious shows. In September 1984, KNLC transitioned into a hybrid format similar to that offered by the independent stations owned at the time by the Christian Broadcasting Network (CBN), incorporating a selection of secular classic television series featuring sitcoms and westerns from the 1950s and early 1960s, many of which had not been airing in many other U.S. markets.

Unlike most religious/secular independents that aired a single daily block of family-oriented secular programs within their schedules (for example, weekdays from 3:00 to 7:00 p.m.), KNLC scheduled its secular shows in a hodgepodge manner in random short-form blocks. It initially carried secular programs from 7:00 to 7:30 and 9:00 to 10:30 a.m., 2:00 to 3:00, 5:00 to 6:00 and 9:00 to 9:30 p.m., with religious shows filling the remaining time slots during its broadcast day between 5:00 a.m. and 1:00 a.m. By the late 1980s, the station began mixing its religious and secular shows in a more consistent pattern, and expanded its syndicated offerings with the acquisition of several barter cartoons and (relatively more) recent sitcoms. The daytime schedule from 9:00 a.m. to 3:00 p.m. featured a mixed format of secular and religious shows, though cartoons exclusively occupied the 7:00 to 9:00 a.m. and 3:00 to 5:00 p.m. time periods and classic sitcoms aired from 5:00 to 7:00 p.m. In 1986, the New Life Evangelistic Center launched a second religious independent serving the Jefferson City market, KNLJ in New Bloomfield; the ministry would sell that station to the Christian Television Network in 2007.

KNLC was approached by the United Paramount Network (UPN) to become that network's St. Louis charter affiliate in the runup to its January 1995 debut; however, the station turned its offer down, a move that led to UPN being unavailable over-the-air in the market for its first seven months of operation then beginning a succession of secondary affiliations with other network affiliates in the market, when it affiliated with ABC station KDNL-TV (channel 30) in August 1995. That month, KNLC took over to the local programming rights to Fox Kids. Longtime ABC affiliate KTVI (channel 2) – which switched to Fox on August 7 through an affiliation agreement with New World Communications – opted not to carry Fox's children's program block to accommodate expanded newscasts on weekday and weekend mornings, and syndicated programming on weekday afternoons; outgoing Fox station KDNL could not retain the block due to the station's newfound programming commitments to ABC. KNLC carried Fox Kids on weekdays from 7:00 to 8:00 a.m. and 3:00 to 5:00 p.m. as well as on Saturday mornings. The station also acquired more recent first-run and off-network syndicated programs around this time; however, its growth would not last.

By the spring of 1996, KNLC had refused to sell local advertising during the Fox Kids weekday and Saturday blocks amid internal objections to the content of the programs and the accompanying national advertising aired during its commercial breaks. Ad slots that would normally be allocated to local commercials were instead occupied by public service messages from Rev. Rice's ministry that discussed various controversial moral issues such as the death penalty, same-sex marriage and abortion, a move that was opposed by Fox network management, which felt that its children's programs were not the appropriate place for such subject matter to be discussed upon. The station also had an additional issue as its signal was virtually unviewable in some portions of the market, even on cable; also, by way of KDNL's former participation prior to its defection from Fox, the market had one of the largest Fox Kids Clubs in the country – second only to that operated by Cleveland WB station WBNX-TV (now a CW affiliate) – resulting in KNLC management being unable to cope with the resulting flood of mail from members.

Regretting their decision to put Fox Kids programs on a conservative religious station, the Fox network discontinued its programming agreement with KNLC in September 1996; the weekday afternoon and Saturday morning editions of the Fox Kids block moved to KTVI that fall, becoming New World Communications' only Fox-affiliated station to run the network's children's programs (the remainder of New World's Fox affiliates chose to run local newscasts and/or syndicated programs in place of the Fox Kids blocks), where the block remained in its successor iterations until Fox ceased to offer children's programming in December 2008 (when KTVI was under the ownership of Local TV, following Fox Television Stations' 2007 sale of seven of its owned-and-operated stations).

As children's programming on broadcast television had begun to decline and the more popular classic television shows had migrated to cable television, KNLC began to reduce its programming budget for the acquisition of secular shows. Nonetheless, KNLC chose to take on a part-time affiliation with UPN in May 1999, after KDNL disaffiliated from the network to focus on its ABC program offerings; however, channel 24 refused to carry several of the network's programs because of views by management that felt the network's series and advertisements were offensive. UPN eventually chose to move its programming to The WB affiliate KPLR-TV (channel 11, now a CW affiliate) in September 2000, which carried its entire prime time schedule in late night (the network would not have full-time affiliate in St. Louis until April 2003, when WRBU (channel 46) became a UPN affiliate full-time eight months after it began maintaining a part-time affiliation with the network to carry Buffy the Vampire Slayer and Star Trek: Enterprise).

KNLC also turned down an offer by Paxson Communications to affiliate KNLC with Pax TV (now Ion Television), after KUMO-LP (channel 51) and its full-power parent station in Mount Vernon, Illinois, WPXS (channel 13), disaffiliated from the network in 2004 (the network would return to KUMO and WPXS in 2005, however it would not be available over-the-air in the market from 2008 to 2013, when Ion affiliated with WRBU following that station's transfer into an Ion-controlled trust company).

Digital channels

The station's digital channel is multiplexed:

KNLC-DT2

KNLC launched a digital subchannel on virtual channel 24.2 on February 4, 2009, when it began carrying Renewable Energy Satellite (RES), a 24-hour channel consisting of programs discussing various renewable energy methods. The subchannel is operated by Missouri Renewable Energy (MORE), a nonprofit environmental advocacy group associated with the New Life Evangelistic Center.

Analog-to-digital conversion

KNLC shut down its analog signal, over UHF channel 24, on January 19, 2009, just over five months before the federally mandated June 12 transition to digital broadcasts for full-power television stations in the U.S. The station terminated its analog signal earlier than intended to accommodate the transition of CBS affiliate KMOV (channel 4)'s digital signal from its original assignment on UHF channel 56 – an allocation that was among the higher tier of channels on that broadcast band (52-69) designated for decommission from broadcasting use – to a permanent allocation on UHF channel 24. The station's digital signal continued to broadcasts from its pre-transition UHF channel 14. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 24.

In concurrence with the conversion arrangements, KNLC parent New Life Evangelistic Center partnered with KMOV (which was owned at the time by Belo) to raise funds to purchase digital converter boxes for viewers living in low-income households around their shared viewing area.

Programming

Today, KNLC's programming schedule consists mostly of religious shows produced for local broadcast and syndication and provided by the Here's Help Network (such as Ed Hindson), along with a mix of public domain classic television shows and movies. Secular syndicated programs broadcast by KNLC (as of September 2016) include Celebrity Page, Judge Hatchett, Forensic Files, Lassie, Leverage, Hometime and Murdoch Mysteries.