City Tahoka, Texas Branding Hits 100.3 First air date 1996 | Broadcast area Lubbock, Texas Frequency 100.3 MHz | |
Slogan Lubbock's Hit Music Station | ||
KMMX (100.3 FM), known as "Hits 100.3", is a Top 40 (CHR) radio station licensed to Tahoka, Texas, and serving the greater Lubbock, Texas, area. its studios are located in south Lubbock on Avenue Q west of I-27, and its transmitter is located south of the city.
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History
KMMX-FM originally signed on as "Hits 104.7" as a Soft AC. However, the station suffered from weak signal penetration into the Lubbock market. In the 1990s, a frequency swap with another market allowed KMMX to occupy the 100.3 frequency. By May 1997, the station became more of a CHR leaning Hot AC format with live air personalities, using the slogan "A 50/50 Mix Of The 80s & 90s." This was a response to the loss of KRLB 99.5 "The Music Station," which, as a result of the sale of Mainstream CHR Z102 to KRLB's parent company, changed formats from Hot Adult Contemporary to Classic Rock.
In 1998, KMMX-FM dropped the ".3" from their name to a simplified "Hits 100 - Your Music Fix". In 1999, the station again changed slogans to "The Best Hits Of The 80s, 90s, & Today".
Briefly in 2003, the station used the slogan "Lubbock's New Number One 18-in-a-Row Hit Music Station." For much of the 2000s, Hits 100 was "Lubbock's Pop-Rock", a hybrid adult top-40/Hot AC station. Hits 100 shifted formats to mainstream CHR in 2010.
Programming
Mix 100 became the first radio station in Lubbock to carry the syndicated morning show "The Kidd Kraddick Morning Show" in June 2001.
In fiction
KMMX was the call sign on the side of a car driven by the camera operator of a fictional television news channel 8 station in the episode "On Camera" of Emergency!.