Facility ID 11250 City of license Albuquerque Branding 93.3 KOB-FM | Class C Frequency 93.3 MHz Area Albuquerque Slogan The Pop Music Channel | |
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First air date August 1, 1967 (as KOB-FM) HAAT 1,265.0 meters (4,150.3 ft) | ||
KKOB-FM is an FM radio station based in Albuquerque, New Mexico, owned by Cumulus Media. It broadcasts on 93.3 MHz and has a Top 40 format in competition with similar-formatted rival KDLW and Rhythmic Top 40 rival KKSS for listeners in the market. Its studios are located in Downtown Albuquerque and the transmitter tower is located atop Sandia Crest east of the city.
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Its brand is "93.3 KOB-FM - Albuquerque's #1 Hit Music Station." The station plays Top 40 music.
History
For much of its existence, KKOB-FM had an adult contemporary or hot adult contemporary format. KKOB-FM's first shift to mainstream top 40 came in 1999, playing "Today's Best Music", rivaling the newly launched KCHQ-FM, "Channel 105.1", which returned the top 40 format to the market after a six-year absence. Both stations were often head-to-head in the ratings until late 2000, when KCHQ had shifted to an 1980s hits format. However, in January 2001, KKOB would also switch to an 1980s format, putting the two stations in competition once again. KKSS, which had been facing a fierce rhythmic battle with KYLZ-FM, would become the area's mainstream top 40 outlet a few weeks later, but in November 2002, KKSS was sold to Hispanic Broadcasting and had returned to rhythmic top 40. KCHQ had dropped the 1980s format in the Fall of 2001, but the format continued to lose steam on KKOB. Therefore, on Christmas Day, 2002, KKOB-FM would return to the top 40 format and had also returned to using the three-letter 'KOB' ID in its branding.