Branding 104.5 Kiss FM | ||
Slogan Beaumont's New Hit Music Translator(s) 103.3 K277AG (Beaumont) | ||
KKMY, "104.5 Kiss FM", is a Rhythmic Top 40 formatted radio station in Orange, Texas. It serves the entire Golden Triangle (Beaumont, Port Arthur and Orange) and is owned by iHeartMedia, Inc..
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Station background
The station is playing hit music from iHeartMedia, Inc. Premium Choice's "Wild" Rhythmic format feed, targeted towards a younger audience. This choice of direction pits the station against Cumulus Media's adult-leaning Top 40/CHR KQXY. Before the station went to rhythmic top 40 it was adult contemporary as MIX 104.5.
KKMY-HD2; "103.3 The Beat"
On August 1, 2014, KKMY's HD2 subchannel and FM translator K277AG, which had aired a comedy format, was launched with a R&B/Hip-Hop format as "103.3 The Beat," which is also using programming from the Premium Choice feed. Patterned after its sister station in Houston, KQBT, the translator/HD2 combo is targeting younger listeners as it takes on Cumulus Urban KTCX, who, like sister station KQXY, caters to adult listeners with a conservative playlist.