City Orange, Texas | Branding 104.5 Kiss FM | |
 | ||
Broadcast area Beaumont/Port Arthur/Orange
Golden Triangle Slogan Beaumont's New Hit Music Frequency 104.5 MHz (also on HD Radio)
HD2/103.3: Urban "103.3 The Beat" Translator(s) 103.3 K277AG (Beaumont) | ||
KKMY, "104.5 Kiss FM", is a Rhythmic Top 40 formatted radio station in Orange, Texas. It serves the entire Golden Triangle (Beaumont, Port Arthur and Orange) and is owned by iHeartMedia, Inc..
Contents
Station background
The station is playing hit music from iHeartMedia, Inc. Premium Choice's "Wild" Rhythmic format feed, targeted towards a younger audience. This choice of direction pits the station against Cumulus Media's adult-leaning Top 40/CHR KQXY. Before the station went to rhythmic top 40 it was adult contemporary as MIX 104.5.
KKMY-HD2; "103.3 The Beat"
On August 1, 2014, KKMY's HD2 subchannel and FM translator K277AG, which had aired a comedy format, was launched with a R&B/Hip-Hop format as "103.3 The Beat," which is also using programming from the Premium Choice feed. Patterned after its sister station in Houston, KQBT, the translator/HD2 combo is targeting younger listeners as it takes on Cumulus Urban KTCX, who, like sister station KQXY, caters to adult listeners with a conservative playlist.