Broadcast area Redding, California Frequency 103.1 MHz | Branding Red 103.1 & 93.3 Translator(s) 93.3 K227AE (Redding) | |
City Weaverville, California Slogan Redding's Classic Rock! | ||
KHRD (103.1 FM, "Red 103.1 & 93.3") is a commercial radio station in Weaverville, California, broadcasting to the Northern California, area.
Contents
KHRD airs a classic rock music format.
KHRD airs the syndicated Rob, Arnie and Dawn Show which originates from Sacramento. Dave Tappan, former morning show host, left the station to do afternoons on sister station KNCQ (Q97) on March 1, 2010. Ryan O'Brien hosts middays from 10:00-3:00, and Eddie Valdez does afternoons from 3:00-6:00.
Station programming features include The Double Shot Weekend, The Double Shot Lunch, Dumbass of the Day as well as a weekly featured artist.
KHRD listeners (who are known as "Red Heads") are passionate about Classic Rock and can be heard on-air and at station events shouting "Red Rocks" as a tribute to their favorite station.
History
KHRD has aired numerous music formats, making attempts at both country music and heavy metal music through the years.
The country station was called B-103.1 and 93.3, and its call letters were KAWX.
In 2006, KHRD went to an "all" classic rock format and this has proved to a successful move as ratings and revenue have increased since the format switch.
Translators
KHRD broadcasts on the following translator: