City Dalhart, Texas Branding La Poderosa 96.1 First air date 1962 | Broadcast area Amarillo, Texas Frequency 96.1 FM MHz Format Mexican Regional | |
KBEX (96.1 FM) is a radio station broadcasting a Mexican Regional format. Licensed to Dalhart, Texas, United States, it serves the Amarillo metropolitan area. The station is currently owned by Maria Ceniceros, through licensee Viva Media, LLC. The current studio's are located at 501 South Polk #110 in Amarillo, Texas, and its transmitter is northeast of Channing, Texas.
The station was assigned the KBEX call letters by the Federal Communications Commission on February 20, 2013. KBEX is the second station to use the KBEX call sign. Prior to 2005, KBEX was typically used as a stock call sign for fictional TV and radio stations in film, radio and television productions until the sign on of KBEX in Brenham, Texas (which held the calls until 2008) that year.
Sister stations: KAMT-FM 105.1 KBEX-LP 87.7 Channel 6