First air date March 30, 1969 HAAT 363 meters Frequency 100.7 MHz Format Country music Branding KASE 101 | ERP 100,000 watts Class C0 City of license Austin Owner iHeartMedia Inc Slogan Today's Country | |
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Broadcast area Austin-Round Rock metropolitan area Translator(s) 97.5 K248CU (Austin, relays HD2) Area Austin-Round Rock, TX Metropolitan Statistical Area | ||
KASE-FM ("KASE 101") is an Austin, Texas radio station operating a country music format. It is licensed to Austin, Texas with an ERP of 100,000 watts at 100.7 MHz from a transmitter site near West Lake Hills, TX, and is owned by iHeartMedia, Inc. (formerly Clear Channel Communications). It shares studios with four other sister stations in the Penn Field complex in the South Congress district (or "SoCo") of south central Austin within walking distance of St. Edward's University.
Contents
All New Country music can be heard on 100.7 HD-2 (HD Radio needed).
KASE-FM can also be heard on Clear Channel Radio's iHeartRadio website (www.iheart.com) or cell phone application.
History
KASE-FM (100.7 MHz) debuted on March 30, 1969, then playing an automated "beautiful music" format.
Bill Mayne, KASE Program director at the time, recalled in a 2010 interview the Friday afternoon in 1981 KASE "came out of Mantovani and went into Waylon Jennings' 'Are You Ready for the Country,' ... and had every dentist's office, nursing home and doctor's office in the city of Austin calling to complain."
The "Continuous Country" format became a hit with Austin listeners and since then has consistently been voted by radio general managers as one of the top twenty "Most Admired Stations" in America. It was the first station to win the "Station of the Year" award from the Country Music Association four times and was given its second Billboard Magazine "Station of the Year" award in 1997.
Over the years KASE has dominated the Austin radio market along with sister station KVET-FM. According to Arbitron ratings, both stations consistently rank in the top three, sometimes #1 and #2. KASE has also been nominated for the CMA Large Market Station of the Year Award in 2011 and previous years.
Personalities
Current:
Former: