K is a cider manufactured and distributed by C&C Group plc.
Contents
In the UK
Advertised under the slogan 'Strong. Refreshing. Different.', the canned version available in the UK is 8.4% ABV. At one time, two bottled versions were available, 8.4% and "K6" at 6.3%. The price of the 500 ml can is £1.20. As of 2017, cans have been produced displaying a reduced retail price of £1.09.
In the U.S.
A bottled version was available in the US at 6.9% abv. As of 2010, K was no longer available in the U.S. at all except via special order.
The look
Cans and bottles of K have a highly distinctive look, coloured black with a scarlet K in the centre of the container. Each can has the following legend printed upon it: "The Mark of Quality" - "Premium liquids of a superior quality have always been marked with a 'K'. So when you want the ultimate in quality, look for this 'K'." They also claim that every bottle of K is hand-crafted. The distinctive gold-top can is indicative of a 500ml can (Super K), whereas the silver top denotes a 440ml can (Normal K) with a subsequent lower unit value - 3.7, rather than 4.2.
Also in the bottled variety was an ultra violet Limited Edition in a mauve bottle which reflected UV light for the club scene. There were many other themed collectable bottles available, for example a Mission Impossible one.