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Canadian singer and songwriter Justin Bieber has been featured in thirty-three music videos, has made cameo appearances in two films and has appeared in several television series. For his debut extended play My World (2009), Bieber released music videos for the singles "One Time", "One Less Lonely Girl", and "Love Me". In the first two, Bieber plays a young man trying to show his affection for a young girl. Disappointed at the outcome at the end of the "One Time" video, he gets a date at the end of the video for "One Less Lonely Girl". The "Love Me" music video is a compilation of footage from concerts, backstage and studio films.
Bieber released his debut studio album, considered the second part of My World (2010's My World 2.0), with the music video for the single "Baby" featuring Ludacris (the second video with one billion views on YouTube and the fifteenth-most-viewed video on the site, with over 1.44 billion views as of August 2016). The video has more "dislikes" than "likes"; as of October 2016, it has over five million likes and over six million dislikes. Both albums were featured in Bieber's first concert film, Justin Bieber: Never Say Never, the highest-grossing concert film in the United States since 1984 and the third-highest-grossing documentary since 1982.
Bieber's second studio album and first Christmas album, Under the Mistletoe (2011), included music videos for "Mistletoe", "Santa Claus Is Coming to Town", "All I Want for Christmas Is You (SuperFestive!)" and "Fa La La"; the latter two featured Mariah Carey and Boyz II Men, respectively.
In 2012 Bieber released his third studio album, Believe. The music video for "Boyfriend", the album's lead single, features a more-mature Bieber with a new style. It set a VEVO record for the most views in a 24-hour period, with eight million. The album was featured in Bieber's second concert film, Justin Bieber's Believe, which was less successful than his first.
Three years later Bieber's fourth studio album, Purpose, was released. The music video for the single, "Where Are Ü Now" with Jack Ü, received four nominations at the 2015 MTV Video Music Awards and won the Best Visual Effects award.