Just for Men is a hair coloring product designed for and marketed to men and manufactured by Combe Incorporated. Just for Men is designed to color gray hair, with additional product lines for coloring gray hair in beards, sideburns, and mustaches, and the Touch of Gray product is intended for gradual hair coloring. Just For Men comes in Light brown, Medium brown, Dark brown, Real Black, Dark Blond, Sandy Blond (in Canada) and Jet Black. Red and light blond are not offered.
Contents
Ingredients include Ethoxydiglycol (an organic solvent), oleyl alcohol, vegetable fatty acid, Ethanolamine (solvent and alkalizer), erythorbic acid (antioxidant and sunscreen), Trisodium EDTA (protects the other ingredients against water-born copper), Polyquaterium-22 (polymer conditioner), p-Aminophenol and p-Phenylenediamine (reactive coloring agents), Resorcinol, and Hydrogen Peroxide.
The product is available in Argentina, Australia, Brazil, Canada, Chile, India, Ireland, Italy, Israel, Mexico, Netherlands, New Zealand, Spain, Thailand, the United Kingdom, and the United States. In the United States, the product sells for less than $10 per pack, which can last from one to six weeks; reviews are generally good, averaging 3.5-4.5 stars on highly reviewed items.
Allergies
One of the active ingredients is PPD, p-Phenylenediamine, which can cause a reaction in some people. Studies have shown that less than 5% of the population may experience some allergy, which can range from minor irritation, rashes and swelling to burning, though severe reactions are rare. Manufacturer directions instruct users to do a 48-hour skin allergy test prior to use to detect and avoid any reactions. PPD was voted Allergen of the Year in 2006 by the American Contact Dermatitis Society. Henna based products are a non-permanent alternative, though come with similar allergy risks of their own.
Advertising
Just for Men television advertising in the United States features sports celebrities Walt Frazier and Keith Hernandez as sportscasters, whose ads have aired for over five and a half years. A January 2008 spot had them visiting a grey-bearded Emmitt Smith in an NFL style nursing home where Frazier proclaims "Your 'stache is trash!" and "The beard is weird!"
Additionally, Just for Men often sponsors sports events, specific examples including the PGA Tour's "Right on Target Shot" segment and WWE's "Rewind" and "Slam of the Week".