Rahul Sharma (Editor)

Just A Pinch Recipes

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Created by
  
Dan Hammond

Users
  
10 million monthly

Commercial
  
No

Type of site
  
Digital recipe and coupon social network hub

Owner
  
American Hometown Media

Launched
  
2010; 7 years ago (2010)

Just A Pinch Recipes is a digital recipe and coupon social network hub headquartered in Franklin, Tennessee. Founded in 2010, home cooks submit their own recipes and save recipes from around the internet to their digital recipe boxes.

Contents

History

Just A Pinch was founded in 2010 and is a subsidiary of American Hometown Media (AHM). Both were conceived and founded by Dan Hammond. Hammond also created American Hometown Publishing (AHP) and was the founder, chairman, president and CEO of Publishing Group of America (American Profile and Relish magazines). Other company principals include Doli Stepniewski, CTO. Prior to joining Just A Pinch, Stepniewski was Chief Architect and partner at echomusic, LLC (echo), an entertainment marketing company in Nashville.

About the recipes

All the recipes on Just A Pinch are posted by home cooks. Recipes are categorized by dish (appetizers, salad, breakfast, main dish, dessert, etc.), and then subcategorized by type (fruit salad, green salad, pasta salad, etc.). Users may search recipes by name, main ingredient, cooking method, culture/style and holiday/event. Special collections are created for holidays/events allowing home cooks to easily find menu options. The site awards actual blue ribbons to members for outstanding recipes. All blue ribbon recipes are cooked and taste-tested by their Test Kitchen.

Functions

  • A digital hub for all things social surrounding recipes, discussions and coupons.
  • Coupons can be printed from weekly emails, directly from recipes or site-searched for specific brand coupons.
  • A menu planner helps to plan meals for a week, month or year. Recipes sync with grocery lists, separating the ingredients out by store department to help when food shopping.
  • Members can create custom cookbooks using recipes featured on the site.
  • Instant chat capabilities.
  • Private messaging.
  • You can follow favorite cooks.
  • Recipe and cooking contests.

    • Community

    10 million people visit the site monthly, with over 1 million registered members. Home cooks have posted 170,000 recipes, and an additional 130,000 recipes have been saved from around the internet for a total of over 300,000 recipes.

    References

    Just A Pinch Recipes Wikipedia
    (Text) CC BY-SA