Abbreviated title (ISO 4) J. Of Macromarketing Edited by Terrence H. Witkowski Publication history 1981-present | Language English Publisher SAGE Publications Frequency Quarterly | |
The Journal of Macromarketing is a peer-reviewed academic journal that publishes papers in the field of Business. The journal's editor is Terrence H. Witkowski (California State University). It has been in publication since 1981 and is currently published by SAGE Publications.
Contents
Scope
The Journal of Macromarketing aims to examine social issues and how they are affected by factors such as marketing, society influences and the conduct of marketing. The journal is multidisciplinary and covers areas such as management, economics and sociology.
Abstracting and indexing
The Journal of Macromarketing is abstracted and indexed in, among other databases: SCOPUS, and the Social Sciences Citation Index. According to the Journal Citation Reports, its 2010 impact factor is 1.175, ranking it 58 out of 103 journals in the category ‘Business’.