Girish Mahajan (Editor)

Journal of Macromarketing

Updated on
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
Covid-19
Abbreviated title (ISO 4)  J. Of Macromarketing
Edited by  Terrence H. Witkowski
Publication history  1981-present
Language  English
Publisher  SAGE Publications
Frequency  Quarterly

The Journal of Macromarketing is a peer-reviewed academic journal that publishes papers in the field of Business. The journal's editor is Terrence H. Witkowski (California State University). It has been in publication since 1981 and is currently published by SAGE Publications.

Contents

Scope

The Journal of Macromarketing aims to examine social issues and how they are affected by factors such as marketing, society influences and the conduct of marketing. The journal is multidisciplinary and covers areas such as management, economics and sociology.

Abstracting and indexing

The Journal of Macromarketing is abstracted and indexed in, among other databases: SCOPUS, and the Social Sciences Citation Index. According to the Journal Citation Reports, its 2010 impact factor is 1.175, ranking it 58 out of 103 journals in the category ‘Business’.

References

Journal of Macromarketing Wikipedia


Similar Topics
Halloween Night
Chris Benz
Robertus Remkes
Topics
 
B
i
Link
H2
L