Josephine Jasmine Ochoa (born December 8, 1992) also known as Jossie Ochoa, is a Los Angeles-born and based American Spokeswoman, Social Influencer and Creative Director. She has appeared on regional, national, and international fashion and beauty platforms such as Univision Network's highest rated television show, Nuestra Belleza Latina, L.A Fashion Week, LA Swim Week, Miami Fashion Week, Mercedes-Benz Fashion Week in Central America. She was crowned Miss Guatemala US 2014, and became the organization's Creative Director in 2015.
A business woman of immigrant parents, Ochoa is of Guatemalan American descent. Now founder of the non-profit organization Mision Guatemala, helping children of low resources in Guatemala by collecting donations to personally bring them school supplies, hygiene products and food. She uses her digital media presence and celebrity platform to collaborate with non-profit organizations.
Her father works as a painter for the contemporary artist Retna. She saw modeling as an avenue to take her family out of poverty, and competed in the regional competition for Miss Guatemala US before winning the crown.
Ochoa competed in Miss Guatemala US 2013 and won the title. After winning Miss Guatemala US 2013, she competed in Univision's Nuestra Belleza Latina (Our Latin Beauty). Ochoa was the first runner-up, and won the title "Fan Fave".
Ochoa’s mother voiced her opinion about the network’s apparent disregard of the voting polls. "I’m talking legally, this is pure cheating", she said. Ochoa told Huffington Post Voces that she was happy for Aleyda Ortiz NBL 2014 Winner. "You hear everything here: yes many expected me to be the winner, but Aleyda also had her fans,and the public voted. I am very glad that people can imagine a crown on my head, it means I did a good job," she said.
She was invited to Central America's Mercedes-Benz Fashion Week, where she walked for several designers and represented Los Angeles. Ochoa was the first Guatemalan figure to appear at Fenway Park Stadium as a special guest of El Mundo Media and local community organization, Casa Guatemala, at the Xfinity Latino Family Festival. Ochoa has worn many couture pieces, including, Walter Mendez, Alejandro Fajardo, Giovanni Scutaro, Willfredo Gerardo, Glaudi Johana. The artist Retna was inspired by Ochoa and her work with such organizations like Beautify Earth and named her his muse, creating urban billboard artwork in her likeness. The artwork can be seen in West Hollywood (Sunset and San Vicente).
Ochoa has been featured in such published work like: Univision, Belleza y Moda, Primer Impacto, Iconos Magazine, El Mundo Boston, Soy502.com, To the Point Magazine, People en Espanol, TV y Notas, La Prensa, Nuestro Diario, and Adelante Magazine.
Ochoa was chosen by the producers to compete in the first "All-Star" season of Nuestra Belleza Latina. The Nuestra Belleza Latina 2016 season premiered on February 28, 2016 and after several elimination rounds she made it to the Top 12 girls and entered the mansion of beauty. On May 1, 2016 Josephine Ochoa was eliminated from the competition for not receiving enough votes to continue in NBL VIP and finished in 7th place.
Ochoa hosted Heroinas de Hoy, an award show that recognizes women doing good work for the Latin community. In response to passionate advocacy for raising awareness to children affected by cancer, the Junior Foundation awarded Ochoa accolades for the children's whose lives have been made better by her advocacy work. For speaking on issues affecting the Central American immigrant community, Ochoa received a special recognition by the Consulate-General of Guatemala in Los Angeles. From conducting toy-drives for underprivileged children and participating with non-profits, the Senate of California, awarded Ochoa a special recognition, thanking her for her avid altruistic work.
In 2015, Josephine founded a project called Misión Guatemala with the purpose of helping underprivileged children in Guatemala. There mission is to raise donations and provide assistance to children by donating school supplies, food and hygiene kits to for the villages within the country.
Josephine Ochoa is openly lesbian.