José Antonio Fernández Carbajal

José Antonio Fernández Carbajal (born 1954 in Puebla, Puebla) is a Mexican businessman. He is the chairman and CEO of FEMSA, the largest beverage company in Latin America. He is nicknamed 'El Diablo' (The Devil) by certain people and media.

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He received a bachelor's degree in industrial engineering from the Monterrey Institute of Technology and Higher Studies in 1976 and an MBA from EGADE in 1979.

In 1987 he joined FEMSA, the holding company of Cervecería Cuauhtémoc Moctezuma, and in 1995 became its general director and CEO. He is a member of the board of directors of Coca-Cola Femsa and Tecnológico de Monterrey.