After being overweight for most of adolescence and young adulthood, a burst appendix and his father’s diagnosis with prostate cancer  led Cruise to focus on his own health. He consequently lost over 40 pounds and is now the author of five series addressing weight loss.
After four years as a Sigma Chi, Cruise graduated with his B.A. from the University of California, San Diego in 1994, and studied at Dartmouth College from 1993 to 1994. He received his fitness credentials from the Cooper Institute for Aerobics Research, the American College of Sports Medicine (ACSM), and the American Council on Exercise (ACE).
Cruise has marketed a number of different diet plans over the last decade, his philosophy evolving over the years from heavy emphasis on increasing metabolism through building lean muscle (8 Minutes in the Morning, The 12-Second Sequence) to advocating smaller-yet-more-frequent meals (The 3-Hour Diet, Body at Home ) to recommending low-carb/low-sugar meal plans (The Belly Fat Cure). After writing his #1 NY Times bestselling book The 100, Cruise shifted his focus to Sugar Calories. Cruise’s philosophy has always maintained an emphasis on keeping metabolism high (generally through emphasizing strength training over aerobic exercise) and controlling blood sugar levels (generally keeping them stable through smaller and more frequent meals and keeping them low by avoiding simple carbohydrates and Sugar Calories ). In his new book Stubborn Fat Gone, Jorge offers readers a complete 12-week plan full of easy, toss-together meals to get you to Eat Fit™, daily support as your coach positively filling your mind with empowering good thoughts to Think Fit™, and a brand new style of high-intensity interval training, workouts to burn more fat and specifically target the belly to get you to Move Fit™!
Cruise’s markets himself a Celebrity Fitness Trainer and Health Expert. His most recent work advocates focusing on sugar instead of calories in the belief that insulin (the levels of which rise following consumption of sugar and other carbohydrates) increases belly fat. Cruise therefore stresses the importance of reading labels for these “hidden sugars,” which he alleges also contribute to heart disease, cancer, and type II diabetes.
Cruise’s books have sold more than 6 million copies in over 15 languages. Books from each of his five series (The Belly Fat Cure, Body at Home, The 12-Second Sequence, The 3-Hour Diet, and 8 Minutes in the Morning) have become New York Times bestsellers.
Cruise has received long-term support from Oprah Winfrey. Cruise first appeared on The Oprah Winfrey Show in 1998. He was also featured in the January 2005 issue of The Oprah Magazine and then in her book, O's Guide to Life in September 2007.
Various celebrities have successfully used Cruise’s diet plans. Celebrities including: Angelina Jolie, Jennifer Lopez, Lucy Liu, Kyle Richards, Eva Longoria, and most recently Steve Harvey.
In addition to his books, he is a contributing editor for USA Weekend Magazine, the Costco Connection Magazine,, First For Women and Extra TV.
He has also appeared on a number of television shows, including The Oprah Winfrey Show, CNN, Good Morning America, The Today Show, Dateline NBC, The View, The Tyra Banks Show,, The Steve Harvey Show, Dr. Oz and VH1, among others.
Cruise confirmed he was gay in 2010 by saying, “I finally realized that being gay is not something to be hidden or fixed. In my 39 years of life, this single distinction has been the most profound for me, and I am blessed to finally be living life outside of the closet.”
Cruise met his partner, Sam Ayers, in Los Angeles in 2014. On April 15, 2015 Cruise announced that he and Ayers were engaged. The proposal took place at The Los Angeles County Museum. Ayers worked in entertainment at The Hollywood Reporter and Billboard in Los Angeles until June 2015.
He currently lives in San Diego with Ayers and his two sons.
In 2011, Cruise began The Jorge Cruise Foundation, a 501(c)(3) organization dedicated to educating the public at-large and spreading awareness about health and wellness throughout the various stages of life, and to promote less sugar consumption in our diet. Cruise stated in regards to his foundation, “I have started my own foundation to further the work of spreading the dangers of sugar and unhealthy eating to the masses.” Cruise is also a supporter of The Steve and Marjorie Harvey Foundation as well as The Clinton Foundation.
“Stubborn Fat Gone!:. Carlsbad: Hay House, 2015. ISBN 978-1401947224
"Happy Hormones, Slim Belly". Carlsbad: Hay House, 2013. ASIN B00F8KX6CQ
"The 100". New York: William Morrow: 2013. ISBN 0-06-222707-6
"Inches Off! Your Tummy". New York: Rodale, 2013. ASIN B00AFULGQ2
"The Aging Cure". Carlsbad: Hay House: 2013. ASIN B009L5BSCE
"The Belly Fat Cure Diet". San Diego: Jorge Cruise Media Inc. 2011, ASIN B00658M4IM
Fast Track to the Belly Fat Cure. Carlsbad: Hay House, 2010. ISBN 978-1-4019-2914-5
The Belly Fat Cure. Carlsbad: Hay House, 2009. ISBN 978-1-4019-2718-9
The Belly Fat Cure: Sugar & Carb Counter. Carlsbad: Hay House, 2010. ISBN 978-1-4019-2912-1
Body at Home. New York: Crown Archetype, 2009. ISBN 978-0-307-38333-4
The 12-Second Sequence. New York: Three Rivers Press, 2009. ISBN 978-0-307-38332-7
The 3-Hour Diet. New York: Collins, 2006. ISBN 0-06-123719-1
The 3-Hour Diet Cookbook. New York: Collins, 2007. ISBN 0-06-079318-X
The 3-Hour Diet for Teens. New York: HarperTeen, 2007. ISBN 0-06-117143-3
The 3-Hour Diet on the Go. New York: Harper Paperbacks 2005. ISBN 978-0-06-079319-7
8 Minutes in the Morning. New York: Harper Paperbacks, 2002. ISBN 978-0-06-050538-7
8 Minutes in the Morning for Extra-Easy Weight Loss. New York: Harper Paperbacks, 2004. ISBN 978-0-06-058085-8
8 Minutes in the Morning for Real Shapes, Real Sizes. New York: Rodale Books, 2003. ISBN 978-1-57954-714-1
8 Minutes in the Morning Kit. Carlsbad: Hay House, 2003. ISBN 978-1-4019-0279-7
8 Minutes in the Morning to a Flat Belly. New York: Rodale Books, 2004. ISBN 978-1-57954-715-8
8 Minutes in the Morning to Lean Hips and Thin Thighs. New York: Rodale Books, 2004. ISBN 1-57954-716-8 | New York: Rodale International Ltd, 2005. ISBN 978-1-4050-7738-5