Nationality Mexican Occupation Magazine editor | Name Jorge Alor | |
Born August 2, 1971 (age 52) ( 1971-08-02 ) Mexico City | ||
Jorge Alor (born August 2, 1971 in Mexico City) is a producer, publisher, publicist, and pioneer of Latin America’s digital culture. He is the founder of BNN: a pioneering Mexican publicity agency in digital marketing and social media.
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Early life Alor started his career in the world of publishing at 19 years of age with local magazines, where he learnt the basic principles of publishing, which would then lead him to found projects of larger scale such as Sputnik, Atomix and Sonika.
Sputnik
In 1998, Alor created Sputnik, the first magazine on digital culture in Spanish. His initial objective was to approach the human side of technology, and how the digital revolution would change every aspect of human life.
The terms, concepts and themes addressed in the magazine contributed towards the birthing of the definition that is now known as digital culture. Many predictions and tendencies outlined in the magazine’s different articles became tangible realities in digital culture 10 years later.
Thanks to its style and innovation, Sputnik received several awards, in particular: a! International Design Award, the Quorum Award and the Mexican Chamber of the Publishing Industry Award.
Atomix
In 1999, Alor cofounded Atomix, the first multiplatform videogame magazine in Mexico, and EGS Electronic Game Show.
Arroba
Alor’s publishing experience from Sputnik lead him to collaborate at Arroba (2000-2004), a radio program about new technologies and tendencies from the digital era, which was transmitted by Radioactivo 98.5 FM.
The program became an essential means for all those who were fans and experts on the subject, as it coincided with the explosion of the “.com” and the industry that grew around it.
Sonika
In 2001, Alor founded the magazine Sonika, which started as a publication on electronic music due to the growing tendency of this genre in the market.
Bit by bit, the readers’ comments and the industry’s evolution opened the magazine’s spectrum to address more sophisticated genres, until it focused on indie music.
The magazine and its design challenged the conventional way of addressing music in Mexico; as a main feature every edition was sold with a mini CD.
Manifest Music Festival
The popularity of the magazine Sonika lead Alor to create Manifest: an annual music festival that presented the best of the national and international alternative music scene, and one of the first outdoors music festivals in Mexico.
Manifest was held on eight different occasions and stages, in the most important cities in Mexico: Mexico City, Monterrey, and Guadalajara. During the first six years, international music projects, such as Ian Brown, The Kills, Delorean, The Faint, Pretty Girls Make Graves, Morning Runner, The Horrors, Yo La Tengo, The Rapture, Interpol, and The Whitest Boy Alive played onstage at the festival.
BNN
Under the idea of capitalizing knowledge on digital culture and marketing, Alor cofounded the agency BNN (Banana). The challenge resided in innovating within the advertising world, while obtaining a competitive advantage on certain agencies that didn’t consider digital means to be crucial.
Alor is Creative and Content Vice-President at BNN, has led digital campaigns and strategies for different holding brands, such as: Nestlé, Unilever, Mondelez, Mabe, Liverpool, Bacardi, Heinz, Pemex, Sanofi, La Costeña and Henkel, among others.
He is currently Vice-President of the Board of Agencies at the Interactive Advertising Bureau in México.