Rahul Sharma (Editor)

Jones Knowles Ritchie

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Jones Knowles Ritchie

jones knowles ritchie (JKR, styled as jkr) is a global design agency based in Camden, North London, SoHo, Manhattan, Singapore and Shanghai.

Contents

Philosophy

From the jones knowles ritchie website:

"We’re an award-winning global design agency who believe in the power of design to help brands grow. By amplifying and celebrating what makes brands unique, we help them get noticed and chosen. We work for big clients, medium sized clients and small clients from our studios in London, New York, Singapore and Shanghai. We believe in big ideas, medium sized people, and small egos. We are 25 years young and proudly independent."

History

jkr was founded in 1990 by Joe Jones, Andy Knowles & Ian Ritchie, although Joe Jones has since left the company.

Notable clients and products

  • AB InBev - Budweiser
  • Beam – Larios, Laphroaig, Sourz
  • Britvic – J2O & Drench
  • Heinz
  • Kerry Foods – Cheestrings
  • London Tea Co
  • Mars
  • Molton Brown
  • Penhaligon's
  • Premier Foods – Hovis, Lyons, Mr Kipling
  • Silver Spoon – Billington's
  • Space.NK – Eve Lom
  • Spiezia Organic Skincare
  • Unilever – PG tips
  • United Biscuits – McVitie's
  • 2015

  • RAR Awards - Grand Prix Agency (+100)
  • RAR Awards - Design Agency (+100)
  • RAR Awards - Most Creative/Innovative Agency (+100)
  • RAR Awards - Packaging Design Agency (+100)
  • RAR Awards - Best On Budget Agency (+100)
  • Creative Review Annual Jura 1984 Vintage
  • Creativepool - People's Choice Packaging Jura 1984 Vintage
  • DBA Effectiveness Awards – Penhaligon's
  • DBA Effectiveness Awards – Billington's
  • 2014

  • Design Week Awards – Penhaligon's
  • The Dieline Awards – Penhaligon's
  • 2013

  • DBA Effectiveness Awards – Swan
  • 2012

  • New York Festivals – Penhaligon's
  • 2011

  • DBA Effectiveness Awards – Hovis
  • DBA Effectiveness Awards – Guinness
  • DBA Effectiveness Awards – Molton Brown
  • 2009

  • The Natural & Organic Awards – Best Packaging Design – Spiezia Organics
  • 2008

  • DBA Effectiveness Awards – Molton Brown 2006 Christmas Boxes
  • DBA Effectiveness Awards – Stella Artois Chalice Glass
  • 2007

  • DBA Effectiveness Awards – Silver – The London Tea Company
  • 2015

  • 1st in the Branding category, 6th overall – Design Week Top 100 Design Groups
  • 1st in the Design Census Elite Agency table (+40) - The Drum
  • Design Gazette

    Between 2008 and 2013, Strategy Director Silas Amos produced a daily blog, the jkr design gazette, offering “Topical and design literate thinking for marketeers.” The Design Gazette returned in 2015 led by Strategy Director Katie Ewer (jkr Singapore).

    Publications

    jkr has produced 6 publications since 2009. The first two books 'Is Brad Pitt a fishfinger' and 'The Blue Lady's New Look and Other Curiosities' were written by Silas Amos and featured the trends and insights observed from the agency's Design Gazette. The most recent 4 publications titled 'Champions of Design' were based on the agency's Champions of Design series celebrating brands that use design to drive commercial advantage. The latest edition was written by Katie Ewer and focused on brands in Asia.

    References

    Jones Knowles Ritchie Wikipedia