Name John Berry Role Illustrator | Died December 10, 2010 Books Hannibal on Holiday | |
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John berry if i had any pride left at all
John Leslie Berry (9 June 1920 – 10 December 2009) was a British illustrator. He came up with the idea for the iconic Esso tiger adverts.
Contents
- John berry if i had any pride left at all
- Early life
- Career
- Ladybird Books
- Esso
- Portrait painter
- Personal life
- References
Early life
He was born in Hammersmith. In 1934 he went to Hammersmith College of Art.
Career
He served as an official war artist, attached to the Eighth Army
Ladybird Books
Between 1961 and 1978 he illustrated thirty five Ladybird books, working alongside Frank Hampson, Charles Tunnicliffe and Harry Wingfield. He worked on their Key Words Reading Scheme.
Esso
In 1951 he designed the tiger for Esso, that put a tiger in your tank. He was paid £25 for the slogan that he invented.
Portrait painter
He painted portraits of the Queen, and the Duke of Edinburgh.
Personal life
He married June East in 1951. They had three sons and two daughters. She died in 1986. He remarried in 1989 to Jessie Showell.
He retired to Hatton, Derbyshire.