Name John Groves | ||
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John Groves (born 9 August 1953 in Hamburg) is a composer and producer of applied music for advertising, brand communications and Receptive Sound Therapy.
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Biography
Groves was born on 9 August 1953, the son of British parents in Hamburg and grew up in Slough, England. In the late 1970s he moved to Sweden, where he gained his first experience in the field of music production for advertising. In 1983 he moved to Hamburg to work as arranger and producer for various record companies. In1985 GROVES Sound Communications was founded which specialized in jingle packages for radio stations. In 1988 he opened GROVES studios in Hamburg which was followed by GROVES Sound Branding in 2009.
He is president of the CC-Composers Club eV and board member/treasure of ECSA -European Composer and Songwriter Alliance.
Advertising
John Groves has specialized in the music for advertising since the early 1980s. During the 1990s he became one of Germany's most successful advertising composers and produced music for many famous brands such as:
Audi, Bacardi, Colgate, Danone, Deutsche Bank, Nivea, Mars, Mentos, Palmolive, Texaco and Wrigley to name but a few.
Sound Branding
The first Sound Identity which Groves developed was for the petrol station chain DEA in 1988. Since then the company GSB has been responsible for the systematic development and implementation of a number of Sound Identities for companies such as Olympus, Datev, EnBW, LBS, Winterthur Insurance, TUI and Austrian Airlines.
Lectures
Beside being member of the faculty at Danube University Krems, Austria, John Groves is a regular guest lecturer at various universities and universities in Germany and Europe, such as LIST. He also speaks regularly at marketing events and institutions such as the ADC, Texterschmiede, the Miami Ad School, International Design Conference a.s.o.
Career Highlights
1996. A song from the musical "Edge Rounder" is nominated for "Best Song" in the Musical of the Year Competition. The song "Heard it all before" is sung by Al Jarreau while Sir Peter Ustinov takes over the role as narrator.
1998. The music from the Mentos commercial is used in 27 countries and is featured in .. (info)
2004. In anticipation for the Olympics, he produced a collection of songs by the famous Greek composer Mikis Theodorakis (Zorba) with the Camerata Orchestra in the Athens Concert Hall for the singer Vicky Leandros.
2012. The book "comMUSICation - from Pavlov's Dog to Sound branding" is first presented at the Audio branding Congress, Columbia University, New York
Publications
comMUSICation - From Pavlov’s Dog to Sound Branding, Oak Tree Press, Ireland 2011.
„A Brand Sound Trade Association as a Growth Accelerator - Generic Arguments for Sound Branding“. In: Bronner, Hirt, Ringe (Hrsg.): Audio Branding Academy Yearbook 2009 / 2010, 2010.
„A Short History of Sound Branding“. In: Kai Bronner, Rainer Hirt (Hrsg.): Audio-Branding - Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft, 2007.
„Sound Branding – Strategische Entwicklung von Markenklang“. In: Henning Meyer (Hrsg.): Marken-Management 2008/2009 - Jahrbuch für Strategie und Praxis der Markenführung, 2007.
Weblinks -
John Groves